PARAS GRIFFIN / Getty Images via AFP
Louis Vuitton appoints Pharrell Williams as artistic director of men’s collections
MODE – That’s enough to make ” happy » fashionistas. Singer and producer Pharrell Williams was named head of men’s collections at Louis Vuitton on Tuesday, February 14. He takes over the creative direction of the fashion house following the sudden death of Virgil Abloh, which occurred in November 2021.
“His first collection for Louis Vuitton will be revealed next June during Men’s Fashion Week in Paris”announced the house on Twitter.
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“Pharrell Williams is a visionary whose creative worlds span from music to art and fashion – establishing himself as a universal cultural icon over the past twenty years”writes the brand in a press release. “His ability to overcome the boundaries between the different worlds he explores fits naturally with the cultural dimension of Louis Vuitton, reinforcing its values of innovation, pioneering spirit and entrepreneurship. »
Louis Vuitton is delighted to welcome @Pharrell as its new Men’s Creative Director. His first collection for Louis… https://t.co/uhsUZrNTrv
— Louis Vuitton (@LouisVuitton)
“His creative vision beyond fashion will undoubtedly lead Louis Vuitton to a very exciting new chapter”, said Pietro Beccari, CEO of Louis Vuitton quoted in the press release. His appointment is in line with the legacy of Virgil Abloh, a jack-of-all-trades artist who became a fashion icon, for having skilfully married luxury and streetwear.
An approach shared by Pharrell Williams who, like the designer, died of cancer at the age of 41, a passion for skateboarding, the world of art and music. Accustomed to the front rows of fashion shows and creator of planetary hits (Happy et Get lucky Daft Punk), Pharrell Williams has made numerous fashion collaborations (Moncler, Adidas and… Louis Vuitton). The nearly 50-year-old American had already created a line of jewelry and eyewear for Louis Vuitton in 2004 and 2008.
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He also worked with the Japanese Nigo, recently appointed artistic director of Kenzo which also belongs to LVMH.
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