Pharrell Williams’ Louis Vuitton Fashion Show: A Modern Wild West Collection

2024-01-16 23:15:51

Translated by

Cecile Herrero

Published on

Jan 17, 2024

Pharrell Williams showcased a modern Wild West wardrobe on Tuesday in his latest collection for Louis Vuitton, staged in wintertime Montana weather.

Louis Vuitton fashion show – Alain Jocard / AFP

For his second LV show, Williams took the brand to the Jardin d’Acclimatation in the Bois de Boulogne, building a giant set behind the Vuitton Foundation.

All the creators of the LVMH empire will tell you that the luxury baron, Bernard Arnault, loves big shows. And it was one today: Pharrell Williams called on Disney animator Ron Husband to help illustrate the Vuitton creator’s “vision of the first cowboy.”

Models paraded in front of a giant screen depicting the Rocky Mountains, mixing elements of Monument Valley and High Plains Drifter. As the parade progressed, it began to snow on the screen and, later, fake snowflakes did the same on the audience.

In fact, the collection was a series of Western archetypes reimagined as Vuitton dandies. Gunslingers marching on embroidered denim boots and Doc Halliday frock coats. Ranchers in saddle leather vests or denim jackets embroidered with desert flowers.

Sheriffs looking for bandits in felted wool pea coats or yellow overcoats from the Badlands region. Like many models, they parade in boots made in collaboration with Timberland. Another limited edition of these boots will be offered with gold LV eyelets and monograms.

We also find champions of breeding and not of sewing, dressed in large coats with turquoise stone buttons, wearing cowboy boots with metal tips – decorated with LV and Texas – and wearing cowboy hats. boy.

A show that included half a dozen women – in cream suede shirts, rawhide chaps and chain belts with LV riding buckles, or frilly schoolgirl shirts. High Noon hipster style.

All these looks were revealed in front of an audience made up of Bradley Cooper, Carey Mulligan, Marcus Mumford, Venus Williams, Marco Verratti and Gianluigi Donnarumma, the Paris Saint Germain goalkeeper.

Pharrell Williams continued his iconic suit – consisting of flared trousers and a double-breasted jacket without a pocket flap – seen in crisp white wool and washed denim and finished with fabric cacti. He even mixed in a few Minecraft looks, taking inspiration from his first collection presented last June on the Pont Neuf.

No PETA supporter – he sent some stunning furs – like a wild red fox fur coat and a couture-worthy pink-white mink coat, shaved in a checkerboard print.

Four different models pushed carts containing giant Vuitton trunks in red, checkerboard or gold checks, turning towards Bernard Arnault and his wife Hélène, as if to symbolically hand them the revenue that this collection was sure to generate. Because it is a very commercial collection from Pharrell Williams, a musician whose ability to achieve one hit following another has now translated into fashion.

Politically correct fashion designers now regularly talk regarding inclusivity, but Pharrell Williams walks on instinct. From his hybrid music to his multicultural fashion.

And this until the end. The Native Voices of Resistance appeared, singing and banging hand drums, their clothing designed to illustrate the history of Vuitton’s ties to the Dakota and Lakota tribes.

Even if it is slightly transgressive, with lots of kilts for the boys and a very diverse cast, this parade was a hit. It earned Pharrell – who bowed with his troupe, then with his workshop and finally with the musicians – sustained applause.

Some might say that this collection didn’t really advance fashion or present any kind of paradigm. But she achieved a very useful goal. This show was a huge success, further raising the temperature at Vuitton, the brand with 20 billion euros in turnover which is today the most fashionable men’s clothing label in the fashion world. .

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