Peruvian Sweet Doña Pepa Nougat Finds International Demand – Adex Report

2023-10-11 00:21:21
Peruvians abroad would buy this sweet, according to Adex. – Composition Credit Infobae Perú/Pasterlería Ítalo

In October, tradition in Peru dictates that you attend the procession of the Lord of Miracles, celebrate Creole Song Day, and eat plenty of nougat. But this sweet, known here as Doña Pepa nougat – made from sticks of wheat flour dough, butter, sesame seeds, cloves, dipped in honey from various fruits and covered with colored candies – has also been requested by others. countries.

The Association of Exporters (Adex) revealed the data. The Peruvian sweet reached 13 countries and its exports amounted to $180,965 —from January to August of this year—, which represented an increase of 8% in relation to the same period last year —then Peru had exported to 15 markets— .

But of this amount, a single country concentrated 60% of these exports, with $108,362 worth of nougat, although this would be more due to the Peruvian community that has emigrated to those countries.

Doña Pepa’s nougat is widely eaten in October. – Andina Credit

The United States of America is the country with the most Peruvians, with a total of 525,527 compatriots, and it is the place where 34.74% of Peruvians abroad are concentrated. That is why it is not so surprising that it is the country where the most nougat has been exported, with $108,362 of the candy.

The presence of Peruvians in the United States is important, to the point that there is a Little Lima in the country: in Paterson, New Jersey, a city where the main street Market Street was renamed Peru in 2016. Square, around 30 thousand Peruvians are concentrated. On the aforementioned street, you can even find various businesses and stores that sell Peruvian products.

Peruvian nougat reached thirteen destinations—the ranking is led by the United States—in 2023, with exports that amounted to $108,362. Of these, those that purchased it the most, in addition to the United States, were the Netherlands, Japan, Chile, Spain , Italy, Belgium, Canada and Australia. To a lesser extent, the Peruvian dessert also reached Aruba, Switzerland and Venezuela.

The Peru Square plaque in New Jersey. – YouTube Credit

According to Adex, the Lima sweet was exported in boxes of 500 and 250 grams, mostly — but shipments of 1 kilo, 650 grams and even 30 grams were also recorded. Likewise, the exporting companies that led the shipments were the following:

Belmont Foods Peru SACGerald & Camila Export EIRLIndustria Panificadora San José SAKarlini International Foods SACCV Eximp SACLa Ibérica Chocolate FactoryM & K Business Corporation SACMCA Tierras Andinas EIRLOriundo Trading SACSama Food Perú EIRL

Peru is in an economic crisis, with its lowest growth figures in a while, but in this context the sale of nougat in 2023 might present an increase compared to last year’s results; and this would be due to a greater demand for the product in the regions, as estimated by the Peruvian Association of Bakery and Pastry Entrepreneurs (Aspan).

Doña Pepa’s nougats are usually sold in the Center of Lima – Credit Infobae

“We have been informed that provinces are much more interested in this campaign. It is very likely that so much negative news seeks to be overcome, changed by something more delicious, sweet as nougat and obviously with greater faith in the Lord of Miracles,” Pío Pantoja, the president of the union, declared to Andina.

Thus, the bakeries would seek to reverse the causes of the economic crisis in Peru, and the impact of weather phenomena, political, social, and citizen security problems during 2023.

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