After falling in the definition of penalties once morest Australia and being left out of the Qatar 2022 World Cupthe peruvian national team will stop receiving US$10.5 million for prizes and travel expenses. These are given out by FIFA for tournament participants.
The body that governs professional soccer has a budget of US$1.6 billion, of which it will allocate US$440 million for the qualified teams. Each team that competes in the group stage will receive US$9 million and another US$1.5 million to cover travel and accommodation expenses. In case more advanced instances are reached, the prizes will be higher.
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“Depending on how you pass phases, the prizes grow more. Those who reach the round of 16 take close to US$12 million, in the quarterfinals it is almost US$17 million”, explains José Eduardo Maco, coordinator of the sports administration and business course at UPC.
Thus, fourth place will receive regarding US$25 million; the third, US$27 million. The runner-up will enter US$30 million and the champion US$42 million. “The prize is cumulative. In other words, if a team passes the group stage, it will take US$12 million more than what it already received in the group stage.”, comments Francisco Pajuelo, head of marketing at Toque Fino.
It should be remembered that when the Peru He played in the 2018 World Cup in Russia, was eliminated in the group stage and received approximately US$9 million between prizes and travel expenses.
less income
On the other hand, the local clubs that loaned players to the national team during the Qualifiers will receive a payment from the Peruvian Football Federation. This amount varies depending on the days they were with the selected one. “At the time of loaning players to the national team, the teams are not receiving a club asset”, explains Pajuelo.
However, the figures will be boosted by the full month that would have involved qualifying for the World Cup. In 2018, Universitario was the club that received the most money for this concept, US$772 thousand. At that time he contributed a player to the team in the World Cup delegation, Aldo Corzo, while during the Qualifiers he lent other players such as Edison Flores, Raúl Ruidíaz and Miguel Trauco.
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Other clubs that entered money for this concept were Melgar (US$376,000), Alianza Lima (US$237,000), UTC (US$237,000) and five other teams.
For the playoff, both Alianza, the ‘U’ and Sporting Cristal contributed three players to the squad.
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Pending task
The peruvian national team He agreed to the World Cup playoff following finishing fifth in the South American Qualifiers. Compared to the four classified, the red and white team is the team with the fewest sponsors. “Peru It has 12 sponsors and is followed by Uruguay with 14, Ecuador with 15, Brazil with 19 and Argentina with 25. This indicates that in South America we are last in sponsorship management and that the brands do not support the team very much.”, remarks Pajuelo.
As indicated, this may be due to the fact that the contracts have inflexible clauses for the use of the image of the team and its players.
After the elimination, the sponsors would use union messages between the team and the fans to try to get more revenue. “The sponsors will try to turn the theme around with advertisements that support the team and the players. The identification that the Federation has achieved with the fans is great and aside from the negative result, the marches will seek to get the most out of their sponsorship”, indicates Maco.
