2023-08-14 05:05:00
On August 12, Pepsi’s sugar-free “Sugar-free, Refreshing, Born from Ice” offline event held in Shanghai as scheduled. The strong bubbles burst out as soon as you drink it, and the infinite refreshment swept the magic city. PepsiCo brand ambassador Zhang Linghe led the opening, and explored the sugar-free universe with consumers, and the feeling of rejuvenation continued to burst.
At the scene, Pepsi-Cola’s sugar-free themed cool space releases sugar-free energy in an ice-breaking manner. From visual effects, interactive experience, product portfolio and other multi-dimensional efforts, it boldly integrates the concept of metaverse, breaks the boundary between reality and virtuality, and stimulates all five senses. Create an immersive and cool experience.
After entering the space, consumers can not only travel freely in the “future world” on the PepsiCo space vehicle, but also activate the “bullet time” device to freeze their own refreshing moments. In the process of continuous in-depth interaction, PepsiCo’s sugar-free products and ice-breaking challenges are linked together. Both the refreshing and refreshing sensations satisfy the taste buds’ expectations, allowing consumers to superimpose refreshing sensations every time they advance, and explore sugar-free in an all-round way. The infinite possibilities of the world.
As the blockbuster new product launched by Pepsi-Cola Sugar Free this year – the first Pepsi Sugar-Free Raw Coke in China, the “Sweet Space Station” was created with the theme on site. The design inspiration comes from the outer packaging of the product wrapped in real Coke liquid. On the Internet, it was the first to give people a refreshing feeling, and then the digital pineapple cup fun challenge triggered countless strong bubbles to rise through interaction, allowing consumers to fully experience the exciting and refreshing drinking experience of Pepsi Sugar Free Raw Coke.
It is worth mentioning that PepsiCo Sugar-Free Raw Coke boldly breaks through the traditional perception of carbonated beverages by virtue of its brand-new concept of “raw” and unique “taste-killing”, and expands the target group from Generation Z to mature consumers, further broadening the scope of sugar-free drinking. It also provides a new path for the diversification of industry category development.
In recent years, in the face of increasingly personalized and segmented market demand, PepsiCo Sugar Free has always focused on consumers, and has been deeply cultivating the innovation and upgrading of sugar-free products to meet consumer expectations.As early as 2017, as the demand for side dishes gradually emerged, Pepsi-Cola Sugar Free provided a variety of product combinations with classic original, raspberry and lime flavors to meet the different appetites of Chinese people. The greasy taste is deeply bound with delicacies such as fried chicken, and has become a popular choice for a new generation of gourmet set meals. With the full launch of Pepsi Sugar-Free Raw Coke, it will also provide new carbonated choices for more sugar-free lovers.
In the future, Pepsi-Cola Sugar Free will continue to “break the ice” and use this nationwide sugar-free relay as a communication breakthrough, continue to change its refreshing expression, and continue to challenge the limit of sugar-free innovative drinking experience in the exploration, bringing consumers Carbonated enjoyment with more imagination and rich experience.
It is reported that the theme flash mob will be open to the public from 19:00 on the evening of August 12th to August 14th. If you visit the scene in person, you can check in and experience the same style of Zhang Linghe, feel the excitement and excitement, and enjoy the sugar-free carnival this summer.
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