Peigín Crowley’s Mission to Seduce Sleep and Redefine Self-Care
Ah, Peigín Crowley! The woman who’s on a mission to get women into bed early! And I don’t mean the fun kind of “beddin’,” folks. She’s talking about *actual* sleep. Peigín is like the fairy godmother we never knew we needed—swapping out pumpkins for pillows and glass slippers for comfy slippers. Her mantra? Sleep is the magic ingredient in the potion of life! (Who knew we needed a potion? I thought we were just brewing coffee!)
Repair and Reset: The Secret to a Happy Life
According to Peigín, sleep is the most crucial element for us to “repair and reset.” And let’s be honest; with the amount of nonsense we scroll through every day, we could use a good dose of both! Apparently, how you spend your day directly affects your nightly slumber. So if you’ve been binge-watching reality TV instead of catching early z’s, well, you’re not just hurting your sleep; you might be creating a reality show of your own: “Women Gone Wild—Sleep Deprived Edition!”
Tips for Controlling Your Sleep Destiny
So, what tricks does Peigín have up her sleeve to woo sleep into our lives? She suggests a warm bath to help us cool down without needing to call the fire department! Who knew that soaking like a potato could actually help? And getting as much early daylight as possible? Sure, let’s just ignore that pesky alarm clock, eh? And “seducing sleep” sounds awfully romantic, doesn’t it? If only it came with a side of chocolates and a deeply snuggly blanket!
“You have to seduce sleep in,” says Peigín.
The Early Bird Gets the Everything!
Peigín claims she’s in bed by 9:30 PM and up by 6 AM, with a full day’s work done before most of us are even thinking of breakfast. I mean, who does she think she is? Early-bird royalty? While we’re still trying to peel ourselves off the mattress, she’s busy conquering the world—armed with nothing but a caffeine-free tea!
Out of the Pandemic, Into the Purpose
But it’s not all sunshine and spa treatments. During the pandemic, when her spa design work hit a brick wall, Peigín found herself in a bit of a pickle—42 years old, peri-menopausal chaos, and a whole lotta introspection. Sounds like the perfect downtime to channel your inner philosopher while contemplating life’s biggest questions, like, “Why don’t we have pajamas with pockets?”
She turned this moment of chaos into an opportunity, educating herself about health and wellness, leading to the birth of her brainchild: Ground. Because when life gives you lemons, you, of course, turn it into a luxury spa brand! Who needs lemonade when you can have a full-scale spa operation?
An Inclusive Vision in the Spa World
Now, let’s talk about inclusivity—because Peigín knows a thing or two about it! She’s committed to training therapists to provide treatments for cancer patients who often find themselves turned away from spas. That’s right—turning the tide on the “nope” attitude of those posh places. If they don’t let you in, you just *become* the spa!
“We’ve been doing this for a while… so we had to right that,” she said.
Health Span Over Life Span
Peigín wants us to focus on health span over life span. It’s all about those little daily habits, folks! Sleep, eat well, move your body—easy peasy, right? She’s singing the song of small changes yielding incredible results! If only I could be inspired to stop using my couch as a second desk!
And can we just talk about this gut-brain connection she’s addressing? It’s almost poetic! Our brain is the high-achiever, while our gut is the chill one learning to play the ukulele at the back of the class, dictating when it’s time to eat, sleep, and maybe even joyfully eliminate the leftover pizza from last weekend.
“Our second brain is our gut, our ‘being’ brain, and it’s just as powerful and intelligent,” she said.
Investing in Wellness
With a whopping investment that could feed a family of four for a decade, Peigín is scaling up her operations and preparing to take her brand global—Middle East, South East Asia, Singapore?! Looks like Ground’s heading out to conquer one spa at a time! Talk about ambitious! Perhaps while she’s at it, she should open up a Ground location on every city block; that way, we can all re-learn to *shut-eye* our way to brilliance!
The Grand Finale: A Lighter Take on Life
Despite all her success, Peigín keeps it real, even cracking jokes about her start-up status. “Even if at times I feel elderly!” she says. God bless her! Because I can relate! I turned 30 once, and suddenly I was asking people if they’ve tried the new orthopedic pillow at a local startup. Fun times!
In conclusion, if Peigín can teach us to prioritize rest while pursuing our dreams, then sign me up for that “class.” Maybe it’s time we all took a page out of her book and learned to embrace early nights, because who doesn’t want to feel like “Sleeping Beauty” in the mornings, right?
Peigín Crowley is on a determined quest to encourage women to embrace earlier bedtimes.
**Peigín Crowley’s Mission: Embracing Sleep and Self-Care for a Healthier Life**
Peigín Crowley is on a determined quest to encourage women to embrace earlier bedtimes. The visionary entrepreneur and founder of the globally acclaimed luxury spa brand Ground emphasizes that sleep is the cornerstone of well-being, serving as an essential process to ‘repair and reset’ both body and mind.
Intriguingly, this dedicated mother of two highlights the interconnectedness of our daily activities and our quality of sleep, asserting that daytime habits significantly influence nighttime rest. “You have to seduce sleep in,” Peigín passionately advises, underlining the art of creating an inviting environment for rest.
Among her invaluable strategies for enhancing sleep quality is the practice of taking a warm bath, which is known to lower body temperature—a critical factor for achieving deep and restful slumber. Additionally, she advocates for maximizing exposure to natural daylight early in the day to regulate our internal clocks. “Generally, I’m up by 6 AM, and I could have a full day’s work done by 11 AM! All my energy is in the morning—I can’t put my mind to anything after 3:30 PM!” said the Ovens woman, who is passionately encouraging women to prioritize self-care regularly as an essential component of a long and vibrant life.
**A Journey Through Adversity**
Peigín’s journey is a compelling narrative. When the global pandemic struck, the award-winning spa consultant found herself sidelined while engaged in designing two spa projects for new hotels, which were abruptly halted. At 42, she faced her own challenges, grappling with peri-menopausal symptoms such as anxiety and digestive issues. “It all got me thinking, researching, and educating myself,” she reflected, leading to the creation of Ground—an initiative focused on achieving inner balance and building resilience. Launched at a pivotal moment when the world desperately needed support, Ground embodies the essential value of sleep, making its timing particularly fortuitous.
While Peigín is highly esteemed in Ireland’s spa industry—guaranteeing that any product she offers would carry significant credibility—her philosophy centers around inclusivity and accessibility for all. She places significant emphasis on educating therapists to provide adapted treatments for cancer patients, particularly during October’s Breast Cancer Awareness Month. “They were being excluded because of insurance reasons, so we had to right that. We educate therapists on how to work with people who might have scar tissue, someone who may have an infection in their nails from chemo, irritation on the scalp, right down to details like their position on the bed.”
**A Caring Touch: Introducing Barróg**
With that ethos in mind, Peigín has thoughtfully developed a special line of dermatologically tested products for cancer patients, named Barróg—translated from Irish as ‘the hug’. “This is a collection of heartfelt products that were carefully created to support those going through cancer, soothing and comforting relief at a time where self-care is needed most.”
**Redefining Self-Care**
Peigín aims to instill in women, irrespective of their life stage, the understanding that self-care is fundamentally about preventative health and wellness. By advocating for rest, nutrition, movement, and mindfulness in our daily routines, she encourages everyone to prioritize their well-being. Through her work with Ground and ongoing advocacy for inclusivity in wellness, Peigín Crowley is reshaping the spa industry and inspiring individuals to embrace the intersection of health, compassion, and self-care effortlessly.
if Peigín can teach us to prioritize rest while pursuing our dreams, then perhaps it’s time for all of us to take a cue from her book and learn to embrace early nights for a healthier, happier future. After all, in the words of Peigín, “the early bird gets everything!”
