2024-01-11 16:24:41
Romain Rouillard / Photo credit: JOE RAEDLE / GETTY IMAGES NORTH AMERICA / GETTY IMAGES VIA AFP
According to a study by analyst firm IDC, laptop sales continued to fall in 2023. During the fourth quarter of last year, the number of PCs sold worldwide even recorded its lowest level since 2006. A rebound is nevertheless expected for 2024.
PCs are selling less and less well. In any case, this is what confirms a study by the analysis firm IDCspotted by BFMTV, which reports that global laptop shipments could fall 13.9% in 2023 compared to the previous year. The fourth quarter of the past year was even the eighth in a row during which sales contracted. While the smartphone market sees the end of the tunnel, with a rebound observed during the last months of 2023, that of the PC continues to suffer from buyers’ disinterest.
During the fourth quarter of last year, the number of PCs sold around the world even recorded its lowest level since 2006. And the trend is not new since in 2022 too, sales had already collapsed by 16.5% compared to 2021. A downward curve, the opposite of the dynamics observed since 1995, which the analysis firm explains by the repercussions of the Covid-19 pandemic. Faced with the generalization of teleworking, many buyers took the opportunity to renew their computer equipment between 2020 and 2021, thus reducing demand in the months that followed.
“There is a positive dynamic”
“Across major technology categories, the PC market has arguably had the biggest roller coaster of ups and downs over the past four years,” confirms Ryan Reith, vice president of mobility and consumer products at ‘IDC. Nevertheless, the firm anticipates a rebound for 2024, thanks to the technological innovations which should see the light of day. “There is positive momentum. 2024 should be a strong year for the evolution of classic PCs and the advancements around gaming PCs which continue to generate enthusiasm in the market,” adds Ryan Reith.
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