The appearance of Google Pay in online stores coincides with the busiest shopping period before Christmas, when the highest sales of the year are recorded. This solution improves the user experience as Android users only need a few clicks on their phone to pay for their purchases. The purchase process becomes simpler – you no longer need to re-enter your card data or connect to your internet bank,” says Justina Šidlauskienė, Paysera’s Deputy General Director.
In the spring of this year, Paysera e. also offered Apple Pay payments to merchants and their customers. Payments via Google Pay and Apple Pay are available online. in stores that accept card payments.
According to J.Šidlauskienė, payment solutions such as Google Pay and Apple Pay ensure greater customer protection when shopping.
“The payment card data linked to Google Pay is encrypted, making payments this way safe, which is especially important during the Christmas shopping period, when fraud increases. “Google Pay will provide more confidence when shopping online,” says J. Šidlauskienė.
During 2024 in the months of January-September, buyers in the Paysera-serviced e. made purchases worth more than 872 million in stores and other platforms. euros.
“Paysera” – historically the first electronic money institution in Lithuania – helps to collect payments for more than 13 thousand. online stores, offering a wide range of payment methods. Among them are payments through banks and fintech companies, Google Pay, Apple Pay, card payments, paying for purchases in installments, etc.
About 200 employees work in the Lithuanian company, about 670 in the international “Paysera” group. The “Paysera” group unites companies from 9 countries: Lithuania, Latvia, Estonia, Bulgaria, Romania, Ukraine, Albania, Kosovo. The Sakartvele group manages the bank operating there.
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**Interview with Justina Šidlauskienė, Deputy General Director of Paysera**
**Interviewer:** Thank you for joining us, Justina. We’re seeing Google Pay gaining traction just before the holiday shopping rush. Can you share how it’s enhancing the shopping experience for users?
**Justina Šidlauskienė:** Thank you for having me! Yes, the timing of Google Pay’s introduction is perfect, as we approach one of the busiest shopping periods of the year. For Android users, it streamlines the payment process significantly. With just a few taps on their phones, they can complete their purchases without having to re-enter card information or log into their banking apps. This simplicity is especially valuable during busy shopping times when consumers want speed and convenience.
**Interviewer:** That sounds incredibly convenient! How does incorporating such payment options impact businesses and their customers?
**Justina Šidlauskienė:** By offering payment solutions like Google Pay and Apple Pay, we’re providing merchants with a way to attract more customers who prefer these quick and secure payment methods. It creates a better overall shopping experience, which can lead to increased sales. Additionally, these solutions enhance customer protection during transactions, as the payment card data linked to the services is secure and not exposed during the process.
**Interviewer:** It’s reassuring to know that customer security is a priority. Are there any notable trends you’ve observed with the introduction of these payment options?
**Justina Šidlauskienė:** Yes, definitely. More consumers are opting for digital wallets for their ease of use. Customers appreciate the ability to shop quickly and securely, which is particularly valuable during high-traffic shopping periods. The initiation of Apple Pay earlier this spring, in conjunction with Google Pay, has also shown that businesses are becoming more flexible and adapting to consumer payment preferences rapidly.
**Interviewer:** Thank you for those insights, Justina. Looking ahead, what do you foresee for the future of mobile payment solutions?
**Justina Šidlauskienė:** I believe our reliance on mobile payment options will only grow. As more consumers value convenience and security, integrating these payment solutions will become essential for retailers. We anticipate that various sectors will adopt these technologies, not just in e-commerce but also in brick-and-mortar stores, making shopping even more seamless for everyone.
**Interviewer:** It sounds like we’re headed towards an exciting future in payment technology. Thanks for sharing your thoughts with us today!
**Justina Šidlauskienė:** Thank you for having me. It’s a pleasure to discuss these advancements with you!
