2023-08-01 21:29:39
A Apple created an campaign to publicize the Apple Paytitled “Pay the Apple Way” (something like “Pague do Jeito da Apple”, in free translation). In addition to using the hashtag #PayTheAppleWay, the company is exploring various media, such as videos on social networks and even billboards.
The billboards in question were placed in some cities in the United States and the United Kingdom with the words of the campaign. A video was also published by the company on Twitter X, which is being promoted on the social network.
Pay the Apple way. Apple Pay is built into iPhone so you can check out in seconds. No need to reach for your wallet. #PayTheAppleWay
— Apple (@Apple) July 27, 2023
Pay the Apple way. Apple Pay is included with iPhone so you can check out in seconds. No need to grab your wallet. #PayTheAppleWay
According to 9to5Macthe campaign was conceived in partnership with The Brand Agencywhich has already developed other actions with Apple, including some involving the series “Ted Lasso”, from Apple TV+. Billboards with advertisements were seen in cities like London, Birmingham, Manchester, Dallas e Atlanta.
The action’s contents are focused on highlighting the practicality of Apple Pay — which eliminates the need to use a wallet —, demonstrating its use on both the iPhone and the Apple Watch. The security of the resource is also highlighted, along with the differentials in terms of simplicity and speed.
Four different videos are being released on social networks such as X, Instagram and TikTok. In addition, Apple is partnering with creators on the Chinese network, in which each of the content producers starts videos with questions like “Can I do this? [algo] with Apple Pay?”, in order to disclose explanations about the possibilities of the feature.
In Brazil, Apple Pay has been continuously expanded, already supporting a considerable range of banks and cards. Public transport in some cities, such as São Paulo and Rio de Janeiro, also accepts payments using this method, as well as different tolls, highways and even the Rio-Niterói Bridge.
Only one of these billboards is missing on the São Paulo subway, huh?! ????
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