A partnership agreement was signed, Wednesday in Casablanca, by the Minister of Industry and Trade, Ryad Mezzour, and the Chairman of the Board of Directors of BIM Morocco, Haluk Dortluoglu, for the development of the supply of the Turkish retail chain of locally made products.
This partnership aims to develop BIM sourcing from local textile and agri-food manufacturers through a continuous import substitution process aimed at promoting local manufacturing. BIM Morocco thus undertakes, by 2025, to increase the share of its “Made in Morocco” distributor brands (MDD) to reach 80% for agri-food products and 90% for textile products.
As part of the brand’s strategy, which makes local sourcing a major axis of development and promotes local production for all of its private labels, this approach is therefore aligned with the industrial strategy aimed at offering new outlets for local production, supporting the competitiveness of industrial operators and making the “Made in Morocco” label a marker of quality.
“The industrial and commercial sovereignty of the Kingdom is at the heart of government priorities, in accordance with the High Royal Guidelines. Today, we are signing an agreement for the development of local sourcing with the BIM group in order to secure a significant part of its supply from local producers”, declared Mr. Mezzour during the signing ceremony attended by the Turkish ambassador in Rabat, Omer Faruk Dogan.
“Made in Morocco” has all the potential to provide solutions to the group’s sourcing needs while respecting the brand’s quality standards, underlined Mr. Mezzour, noting that Moroccan manufacturers have repeatedly demonstrated their ability to manufacture products that stand out for their exceptional quality.
Speaking at the same time, Mr. Dortluoglu explained that “the competitiveness of the hard discount model relies heavily on offering high quality products at low prices. Intelligent sourcing and cost control are therefore two crucial elements for the success of the model. Today, BIM stores offer more than 80% of products sourced in Morocco, and 51% of our private labels are Made In Morocco”. With the support of the Ministry of Commerce and Industry, and as part of the implementation of this partnership agreement, “we are going to increase this figure to 80% for agri-food products and 90% for textile products. “, he recalled.
Under this agreement, the ministry undertakes to facilitate the prospecting work of BIM, which has 604 stores in 27 cities in the Kingdom, and around 3,500 employees, by putting them in contact with the various national manufacturers. National operators and suppliers selected by BIM will also benefit from support to comply with the requirements and standards required.
