2023-11-30 19:42:18
Par Emilie Salabelle
Published on 30 Nov 23 at 8:42 p.m. See my news Follow Paris News
On social networks, the wild countryside of the Krispy Kreme brand did not only arouse amused comments. Deployed without authorization on several walls in Paris a few days before the opening of its store, the posters featuring the donughts of the American firm provoked the ire of the Parisian executive on Thursday November 30, 2023.
An illegal campaign
“French people, you are going to change your regime.” XXL jokes such as “Macaron Resignation”, or “The best croissant in Paris” (illustrated by a half-eaten donuts) made Parisian elected officials laugh, while the municipality announced its wish to reduce the place of display in the capital.
“You, above all, will receive a big cleaning bill, well done! », Warned Antoine Guillou, deputy to the City of Paris in charge of cleanliness, waste reduction and sanitation. “And on January 1, the State will have transferred to us the competence to put you in addition 1,500 euros fine by poster, that way we will see who will change their regime,” he quipped.
Anne Hidalgo’s number 2, Emmanuel Grégoire, also promised “a big fine« to the American firm, which must open its first Parisian boutique on December 6, 2023 at the Westfield Forum des Halles.
Videos: currently on Actu
“They are fed up with the wild display. It’s a marketing practice from another time. It is illegal, polluting and costly for the community. Paris services
will intervene to put an end to this ad which is littering the streets,” promised the deputy mayor.
Follow all the news from your favorite cities and media by subscribing to Mon Actu.
1701396603
#Wild # #verge #opening #Krispy #Kreme #provokes #anger #Paris #town #hall
