Paris Jackson is the face of KVD Beauty in the first-ever beauty partnership

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First: Introducing a pigment-rich gel stick formula of the brand’s iconic tattoo liner

SAN FRANCISCO, 7. April 2022 /PRNewswire/ — KVD Beauty launches the Tattoo Pencil, which evolved from the brand’s #1 Liquid Liner, now in an ultra-smooth gel pen form. Model, actress, singer and musician Paris Jackson makes her debut in the cosmetics industry as the face of the new Tattoo Pencil Liner.

As a successful actress and model Paris Jackson already featured on the front pages of numerous national and international fashion magazines – proof of their worldwide recognition. The daughter of a lost pop sensation, Jackson is an aspiring musician herself, taking the industry by storm with her beautiful, moody songs. In her first-ever role as a KVD Beauty brand ambassador, Jackson is now expanding her wings with an all-new and exciting project.

As an artist, I was immediately drawn to KVD Beauty because of their commitment to art and self-expression – both of which are an important part of my personal identity,” Jackson said. I also appreciate that the brand brings tattoos and cosmetics together in such a beautiful way . Coupled with the fact that they are 100% vegan and cruelty-free, this partnership with KVD Beauty feels truly organic and I can’t wait to experience all the exciting things to come.”

Paris embodies so much of what KVD Beauty stands for – friendliness, discovery and individuality to name a few,” said Tara Loftis, KVD Beauty Global Vice President of Marketing and PR. We are delighted to be working with such an inspiring and powerful woman who is as graceful as she is beautiful as the new brand ambassador and face of Tattoo Pencil Liner. We know this partnership will be a huge success and there is nobody we would rather work with on this exciting journey than Paris.”

To bring this highly anticipated launch to life, Jackson’s artistry for this campaign shoot was provided by KVD Beauty’s Global Veritas Artistry Ambassador Anthony Nguyen (@anthonyhnguyenmakeup), a top celebrity makeup artist known for his endless creativity and stunning looks. Inspired by the bold and graphic liner looks that can be created with the pen, the campaign was shot by acclaimed photographer Tyrell Hampton and styled by Danyul Brown.

The new Tattoo Pencil Liner is a long-lasting gel eyeliner with highly effective pigments and a strong, matte finish. It’s easy to apply so you can line, smudge or graphic your look. This versatile pencil is waterproof, transfer-resistant and non-fading so it can be worn on the lid or waterline all day.

Tattoo Pencil Liner was inspired by the two fundamentals of tattoo art: LINING to easily create bold lines + SHADING to quickly blur them. The formula sets quickly and lasts all day. Simply apply to one eye at a time and you’re good to go.

This collection includes 10 matte shades, ranging from essentials like TROOPER BLACK + brown to striking cobalt + purple, giving you the power to customize your looks. Shades are inspired by and named after historical pigments, including Pyrolusite Brown (cool brown), Axinite Brown (warm brown), Magnetite Gray (smoky grey), Green verdict (deep emerald green), Violet Hematite (antique violet), Diox Purple (bold amethyst), Madder Red (rusty red), Azurite Blue (bright cobalt), Blue Ashes (intense sapphire) and the brand’s iconic Trooper Black (ultra black).

Pro Tips:

LINE IT: Glide the pencil along the lash line and/or the waterline. For a softer look, use a small, dense brush or your finger to gently smudge the line.
LIQUID SMOKE: Using Tattoo Liner in TROOPER BLACK, create a lash line on the upper lash line, then use a shade of Tattoo Pencil Liner to quickly smudge the lower lash line and waterline for an under smoke look.
TIGHTLINE: After applying Tattoo Liner, use Tattoo Pencil Liner in TROOPER BLACK or PYROLUSITE BROWN to fill in any gaps in the upper waterline for a seamless look.

In a consumer study with 30 volunteers, it was found immediately after use:

97% of users agree that this product has rich and intense pigmentation.
94% of users agree this product sits comfortably in the waterline.
93% of users agree that this product has high pigmentability in the waterline.

As always, the Tattoo Pencil Liner is 100% vegan and free from animal testing. The KVD Beauty Tattoo Pencil Liner ($22) launches in 10 shades and is online atKVDVeganBeauty.comas well as in store and online atSephora.comaway the 11th. April 2022 and from the 10th. Available in stores and online at Ulta Beauty June 2022.

KVD Beauty NEW Tattoo Pencil, born from the brand