2023-12-19 02:12:46
A video introducing Paris Baguette’s Christmas season cake is displayed on an electronic display board in Times Square, Manhattan, USA. Photo = Paris Baguette
SPC’s bakery brand Paris Baguette is strengthening local marketing by promoting Christmas season cakes through the Times Square electronic display board in Manhattan, USA, and broadcast programs such as NBC and FOX.
Paris Baguette began promoting its seasonal menu, including 12 types of holiday season cakes, through Times Square electronic billboard starting on the 13th, and the advertisement will continue to be displayed until the 25th.
On the 1st and 3rd, employees of Paris Baguette’s American branch appeared on LA-area broadcasters FOX11 and KTLA, respectively, and introduced holiday season cakes and donuts such as Gingerbread Rainbow Cake, Penguin Pond Cake, and Mocha Bouched Noel.
On the 13th, Darren Tipton, head of Paris Baguette’s US branch, appeared on NBC’s local programs NY Live and LA Live and explained the story of Christmas cake development over a year and product features.
Thanks to these efforts, cake sales in the U.S. market increased by about 10% compared to the previous year until the second week of December, this Christmas season.
An SPC official said, “Paris Baguette is carrying out active marketing activities for the Christmas season not only in Korea but also in overseas countries,” and added, “We will strengthen global marketing so that more customers around the world can enjoy Paris Baguette cakes during Christmas.” “He said.
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