2024-07-19 15:57:25
With one week to go until the opening ceremony of the 2024 Paris Olympics, Nike launches its new “Winning Is Not for Everyone” campaign.
In the 1 minute and 30 second video clip below, Nike highlights athletes who are motivated by victory. Have a chance to remember that there is nothing wrong with wanting to win.
In the film narrated by Willem Dafoe, we see Victor Wanbanyama, Kylian Mbappe, Giannis Antetokounmpo, Jacob Ingebritson, LeBron James, Shaka Lee Richardson, Winnie the Pooh, Serena Williams, Chin Man Cheng, Aja Wilson, Bebe Vio and even Kobe Bryant just to name a few.
“It’s regarding celebrating the voices of athletes,” Nicole Graham, Nike’s director of marketing, said in a statement. “This is a story regarding being the best. A legacy that is still to be forged. And a dream that is regarding to be realized. It reminds the world that there is nothing wrong with wanting to win. »
The campaign will also take place on social networks and displays.
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