2024-04-18 15:23:04
99 days before the start of the Paris 2024 Olympic Games, adidas unveils the outfits of its main federations under contract.
For the French team, these include the handball and athletics teams.
“Carried by our colors”
For the design of the outfits of the French teams handball and athleticsadidas wanted to pay homage to the city of Paris, “the city of lights”, by displaying details evoking rays of light. “Twenty distinct lines make up each of the rays in homage to the twenty boroughs of the city. The last pink line at the bottom of each triangle represents the heart of Paris. » details adidas.
On the front of the jerseys, we find a White strip “symbolizing the union of athletes”.
Remember that for the Paris 2024 Olympic Games, the sponsors visible in the photos below (Crédit Mutuel and Caisse d’Epargne) will not be visible.
Designed to reach the top! 🏆
Discover the new kit that will accompany the French team until the summer of 2025! 🇫🇷@ffathletism x @adidasFR #DoorsByOurColors #Createdwithadidas pic.twitter.com/61NfHeQzHC
— FFAthlétisme (@FFAthletisme) April 18, 2024
Make our colors shine, continue the legend ✨
Combat tunic for a date with history 🇫🇷@ffhandball x @adidasFR #DoorsByOurColors pic.twitter.com/KYY5d0PP99— French Handball Teams (@FRAHandball) April 18, 2024
At the same time, the brand with the three stripes will try to do well by also providing shoes for numerous athletes (individual contract). adidas harmonizes its shoes and focuses on a black and yellow color with the 3 stripes in white. “The shoes are linked by a common element, the glow of the flame of passion that animates the first-class athletes who will compete on the international stage”.
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