Parfums de Marly’s new women’s fragrance is launched

2023-11-06 02:55:51

At the event, Mr. Francois Debuiche, Commercial Director of Parfums de Marly Asia Pacific,

Ms. Yang Guoying, Brand Group Director of Yingtong Group, and many senior leaders of Yingtong Group participated in the new product unveiling ceremony. Accompanied by smart music, modern dancers dressed in white skirts danced a new chapter of Valaya, the fragrance of Mary, entering the Chinese market.

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Since its establishment in France in 2009, Parfums de Marly has used contemporary concepts to re-transmit the spirit of France’s 18th century prosperity and recreate the golden age of perfume. Its unique and innovative aroma has quickly set off a craze for niche perfumes around the world. In 2023, Mary’s Fragrance will leap into the top three niche women’s fragrance products in the US market; in important niche fragrance markets such as South Korea and Dubai, Mary’s Fragrance has performed extremely well and has become a niche women’s fragrance in the local market. leader of

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Ms. Yang Guoying mentioned that with the continuous development of China’s perfume market, Yintong Group has realized that consumers have an increasing demand for high-end niche fragrances and luxury perfume brands representing a higher level. Looking back on 2020, Yingtong Group officially brought Marie’s Fragrance to China. With Yingtong’s strategic layout and strong marketing advantages, Mary’s Scent has successively entered China’s top shopping malls and department stores such as Shanghai Xintiandi and Beijing SKP. In the upcoming fourth quarter of 2023, Marie’s Scent China boutiques will be launched in Beijing Guomao and Shanghai Qiantan Taikoo Li respectively. At the same time, Yingtong Group continues to increase the fragrance of Mary, and has successively invited popular star Mr. Zhu Zhengting to endorse the brand, and top bloggers on all platforms to plant grass, etc. This year, Marie’s fragrance “Valaya” is a new fragrance. Its fragrance has a softness like cotton yarn caressing the skin, evoking a feeling of intimacy, a universal emotion, and a deep obsession. read.It uses natural fragrance raw materials and exclusive patented molecular technology to collide and combine, innovatively presenting a white scent, like a thin cocoon woven with fragrance, sensual and elegant; it is a fragrance full of fragrance.
A perfume full of different white contrasts, exquisite and delicate, containing irresistible charm, conveying the different powers of femininity.

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Valaya, adhering to the perfume philosophy of Julien Sprecher, the founder and artistic director of Parfums de Marly, uniquely interprets the secrets of perfumery, the control of raw materials and the subtle contrasts in details. It is like a carved line. Trails that lead you back to France’s elegant and modern heritage of the 18th century.

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