2024-11-13 07:02:00
Paramount Pictures is thrilled to team up with Scuderia Ferrari HP for an exclusive, one-of-a-kind collaboration to support the release of Gladiator IIthe highly anticipated sequel to the iconic 2000 film. This collaboration brings together two global brands of cinema and motorsport to honor a powerful story of ambition, resilience and legacy. At the heart of this partnership is a shared commitment to cultural heritage and a relentless pursuit of progress, recognizing excellence while forging new and exciting paths.
As part of this initiative, Scuderia Ferrari HP drivers Charles Leclerc and Carlos Sainz will take part in the royal world premiere of Gladiator II in London wearing bespoke tuxedos designed by Ferrari creative director Rocco Iannone. Your presence will bring the exhilarating spirit of racing to the start of the film. This unique collaboration will also extend to digital and TV channels, showcasing exclusive content and the Ferrari livery at the Las Vegas Grand Prix, giving fans an immersive experience that combines cinematic storytelling with the thrill of excellence that Paramount Pictures and Scuderia Ferrari HP share.
With this collaboration, Paramount Pictures and Scuderia Ferrari HP aim to enhance the fan experience and celebrate a shared commitment to pushing boundaries. Inspired by the timeless spirit of Gladiator II and Ferrari’s innovative heritage, it pays homage to tradition while boldly breaking new ground, igniting the passion and determination that drives both brands.
„Gladiator II “offers viewers an epic viewing experience with a scope and scale that is unparalleled,” said Marc Weinstock, Paramount Pictures’ President of Worldwide Marketing and Distribution. “It was only logical that we team up with the most iconic and adrenaline-pumping brand in motorsport. Together with Ferrari, we are creating a unique entertainment experience that highlights our shared heritage of excellence and innovation.”
Lorenzo Giorgetti, Chief Racing Revenue Officer of Ferrariadded: “We are excited to partner with Paramount Pictures Gladiator II to celebrate, a name that is as famous in cinema as Scuderia Ferrari HP in racing. With the cast of Gladiator II who will be appearing at the Las Vegas Grand Prix in Ferrari collections and bespoke looks, this collaboration puts the Ferrari lifestyle front and center, creating a distinctive blend of film and motorsport flair.”
Gladiator II hits theaters November 15th.
About Gladiator II
Legendary director Ridley Scott continues the epic saga of power, intrigue and revenge set in ancient Rome with Gladiator II. Years after witnessing the death of the revered hero Maximus at the hands of his uncle, Lucius (Paul Mescal) is forced to enter the Colosseum after his homeland is conquered by the tyrannical emperors who now rule Rome with an iron fist. With anger in his heart and the future of the empire at stake, Lucius must search for strength and honor in his past to restore the glory of Rome to the people.
Über Paramount Pictures
Paramount Pictures Corporation (PPC), a global producer and distributor of entertainment films, is a unit of Paramount Global (NASDAQ: PARA) (NASDAQ: PARAA), a leading global media and entertainment company that delivers premium content and experiences to audiences worldwide creates. Paramount Pictures has some of the strongest brands in film entertainment, including Paramount Pictures, Paramount Animation and Paramount Players. PPC operations also include Paramount Home Entertainment, Paramount Pictures International, Paramount Licensing Inc. and Paramount Studio Group.
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**Interview with Marc Weinstock, President of Worldwide Marketing and Distribution at Paramount Pictures, on the Ferrari Collaboration for *Gladiator II***
**Interviewer:** Thank you for joining us today, Marc. Paramount Pictures has announced an exciting collaboration with Scuderia Ferrari HP for *Gladiator II*. Could you elaborate on the significance of this partnership?
**Marc Weinstock:** Absolutely, and thank you for having me. This collaboration with Scuderia Ferrari HP represents a powerful fusion of cinema and motorsport. Both brands share a deep commitment to ambition, resilience, and a rich cultural heritage. With *Gladiator II*, we not only celebrate cinematic storytelling but also the relentless pursuit of excellence that Ferrari embodies.
**Interviewer:** It sounds like a unique blend of entertainment and motorsport. What can fans expect at the royal world premiere in London?
**Marc Weinstock:** Fans can look forward to an unforgettable evening. Ferrari drivers Charles Leclerc and Carlos Sainz will make a splash on the red carpet, wearing bespoke tuxedos designed by Ferrari’s creative director, Rocco Iannone. Their presence will undoubtedly bring the exhilarating spirit of racing to the premiere, setting the tone for this epic film.
**Interviewer:** Beyond the premiere, how will this collaboration enhance fan engagement?
**Marc Weinstock:** We’re planning extensive digital and television content that showcases exclusive insights into both *Gladiator II* and the Ferrari brand. Additionally, people attending the Las Vegas Grand Prix will experience an immersive environment featuring Ferrari livery and themed content. This initiative truly combines the thrill of racing with cinematic experiences, making it accessible to a broader audience.
**Interviewer:** Sounds fantastic! How does *Gladiator II* embody the themes of tradition and progress that you’ve mentioned in the collaboration’s context?
**Marc Weinstock:** *Gladiator II* offers viewers an epic scope and scale that pays homage to its predecessor while pushing the boundaries of storytelling. Similarly, Ferrari’s innovative heritage is all about balancing respect for tradition with the boldness to break new ground. Together, we’re igniting passion and determination through this collaboration.
**Interviewer:** what message do you hope this partnership sends to audiences?
**Marc Weinstock:** We want to inspire audiences to embrace ambition, resilience, and excellence in their own lives. By bringing together two iconic brands, we’re not just enhancing entertainment but also celebrating the human spirit. It’s about the legacy we build and the new paths we forge—something we hope resonates with everyone.
**Interviewer:** Thank you, Marc, for sharing these insights. It sounds like *Gladiator II* will be a remarkable experience for fans!
**Marc Weinstock:** Thank you! We’re incredibly excited for the release and cannot wait to share it with the world.
