2024-11-14 11:30:00
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A CEO 1 yes Oura, Tom Hale, stated in an interview with CNBC believe that the Apple will not invest in a smart ring — as the company he heads has done for more than a decade.
For the executive, the major impediment to an Apple venture in this area would be possible competition between the device and the Apple Watch — which corroborates a recent rumor that Maçã had given up producing the ring in favor of the watch.
I think they are not convinced of the value of having a ring and a watch together and are not interested in harming the Apple Watch as a business.
For Hale, as Apple is a very focused company and has already invested in a smartwatch — the company will continue to make it its platform when it comes to health resources.
However, history shows that Apple has already bet on products supposedly with the potential to compete with others previously launched by it, such as the iPad in relation to the Mac and even the iPhone, for some people.
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On the other hand, this is a kind of nonsense, since Apple allegedly limits the device’s potential via software so that it does not steal from a more advanced desktop audience (Mac users).
Still in the interview, Hale also believes that Apple is keeping an eye on both Oura and Samsung, which launched its smart ring recently, but which it is difficult make a product in this category correctly.
via MacRumors
Footnotes
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#CEO #Oura #Apple #smart #ring #due #Watch
**Interview with Tom Hale, CEO of Oura**
**Editor**: Thank you for joining us, Tom! Recently, you shared some insights about Apple’s rumored entry into the smart ring market. Can you elaborate on why you believe they won’t pursue this direction?
**Tom Hale**: Absolutely. From my perspective, the main issue lies in the potential conflict between a smart ring and the existing Apple Watch. Apple has a very successful product in the watch, and launching a ring could dilute that brand and create market cannibalization.
**Editor**: That’s a compelling point. Given that Oura has been at the forefront of wearable technology for over a decade, what do you think differentiates your product from a potential Apple offering?
**Tom Hale**: Our focus has always been on health metrics and personalized wellness insights. Oura’s ring is designed to be unobtrusive and seamlessly integrate into users’ daily lives, offering unique data insights that are tailored to individual behaviors and needs. I believe that our years of expertise in the space give us a distinctive edge.
**Editor**: In your interview with CNBC, you also mentioned that developing a smart ring is a challenging task. What are some of the major hurdles in creating such a device?
**Tom Hale**: The challenges include miniaturization of technology, ensuring accurate sensors while maintaining battery life, and user comfort. A smart ring must balance functionality with wearability, which is no small feat.
**Editor**: Moving forward, what do you see as the future of wearable technology, particularly in the realm of health and wellness?
**Tom Hale**: I’m optimistic about the next few years. Wearables are becoming more sophisticated, and we’re only scratching the surface of what’s possible in personalized health monitoring. I envision a future where devices will play an integral role in preventative health care, offering deeper insights and more holistic views of our well-being.
**Editor**: That sounds exciting! Thank you for your insights, Tom. It’s clear that Oura will continue to lead the way in wearable technology.
**Tom Hale**: Thank you for having me!