2023-12-12 12:05:59
We are close to the end of the year 2023, during which we have experienced many fashions and trends, but the year 2024 will certainly bring with it new things at all levels, including the world of fashion. But before the start of a new year, and as we have become accustomed to every year for a quarter of a century, the Pantone Color Institute unveils a new color, following experts take a tour through high-end fashion runways, interior design trends, moments of popular culture and human psychology to choose the appropriate color.
According to this research, the color that will define the year 2024 is “Peach Fuzz” – a color that conjures peace and serenity.
Discover all the details of the Pantone Color of the Year 2024, especially the meanings it carries, and prepare a place in your closet for looks decorated with the color “Peach Fuzz”.
Peach Fuzz has been chosen as the color of the year 2024
The meanings that the color Peach Fuzz carries
It is the color “velvet peach”, a mixture of romantic pink and orange hues that evoke the warmth of sunrise or sunset. All of this makes it suggest inner calm with a deep need for connection and compassion with the surrounding.
“In our quest for a color that reflects our innate yearning for closeness and connection, we chose a color that radiates warmth and modern elegance,” says Leatrice Eisman, executive director of the Pantone Color Institute. “A color that resonates with compassion, offers a tactile embrace, and effortlessly links youth to timelessness.”
For her part, Lori Pressman, Vice President of the Pantone Color Institute, reveals the meanings behind choosing Peach Fuzz as the color of the year 2024, noting that it is “a gentle, velvety peach whose comprehensive spirit enriches the heart, mind and body.”
“This is a sensual color, a sincere peach that brings a feeling of kindness and tenderness, communicating a message of care, sharing, community and cooperation,” she says. “A warm, comforting shade that highlights our desire to work together with others or to enjoy a moment of stillness and the sense of sanctuary that this creates.” PANTONE 13-1023 Peach Fuzz A new approach to a new smoothness.”
A mixture of romantic pink and orange hues that evoke the warmth of sunrise or sunset
It is a seductive peach color that lies softly between pink and orange, inspiring belonging and recalibration, an opportunity to nurture, and evoking an air of calm, offering us space to live, feel, heal and thrive,” Pressman explains. While centered around the human experience of enriching and nourishing the mind, body and spirit, it is also a deeply sophisticated and contemporary color characterized by its priceless yet poignant gentle lightness, bringing beauty to the digital world. Poetic and romantic, a clean peach with a vintage vibe, PANTONE 13-1023 Peach Fuzz reflects the past but reshaped with a contemporary vibe.”
She continued, “When choosing the color of the year 2024, we brought to mind the idea that a vital part of living a full life is to be healthy and have the ability to enjoy it. In a world that cares so much regarding productivity and external achievements, it is crucial that we also realize the benefit of strengthening our internal cells and finding moments of rest.” creativity, and human communication.
She added: “It is the color we need to express our desires and need to be close to those we love, and the joy we get when we are ourselves and savor that moment of calm. It is a warm and hospitable color, conveying a message of compassion that enhances people’s connection with each other.”
A warm and hospitable color, it conveys a message of sympathy that enhances people’s communication with each other
How do you choose Pantone Color of the Year?
Over the years, the Pantone Color of the Year program has become a global creative cultural touchstone, capturing the imagination of many designers, brands and consumers, Pressman revealed. “As we celebrate 25 years of Pantone Color of the Year and the essential role that color plays in our shared human experience, we hope we have inspired you to look at color in a different way – that of color and its connection to being human,” she says. “Emotion and the expression of human feeling will take on a new importance, bringing It makes your eye linger a little longer throughout the day on the tints and tones that surround you, as history unfolds from moment to moment.”
She continued, “We are grateful to provide a way in which designers and color lovers around the world feel empowered to tell their own stories through the language of color and showcase their creativity within their communities. We look forward to continuing this for many years to come.”
As for how the color is chosen, she says, “To arrive at the selection each year, our team of global color experts at the Pantone Color Institute combs the world in search of new color influences. This can include the entertainment industry, films in production, traveling art groups and new artists, fashion , all areas of design, aspirational travel destinations, new lifestyles, styles of play, or fun escapes, as well as social and economic conditions. Influences may also stem from new technologies, materials, textures and effects influencing color, related social media platforms and even upcoming sporting events that “Attracts global attention.”
A team of global color experts at the Institute comb the world in search of new color influences
“Anything and everything that happens in our culture during the year can influence our Pantone Color of the Year choices, with each source carrying different weight from year to year depending on what’s happening in our culture at that time. For example, if you look back,” she continued. “15 years ago, technology played a minimal role. Today, gaming, social media, augmented and virtual reality, and physical design itself are influenced by our technology and the colors we have access to in the digital environment.”
This year also marks the 25th anniversary of Pantone’s Color of the Year initiative. The color psychology behind Eisman and her team’s final three selections is rooted in endurance, optimism, courage, and strength, a nod to our ever-turbulent times. But capturing the collective mood even in an atmosphere of confusion and anxiety is familiar territory for Pantone.
Peach Fuzz color on the runways
Peach tones were a staple of the Spring/Summer 2024 fashion shows, especially in Milan where Gucci, Jil Sander and Sportmax topped the runways. At the Oscars in March, Hilary Duff wore a peach Dolce & Gabbana dress. After a while, Uma Thurman attended the Women Make History Awards ceremony in a dress from the fall and winter 2023 collection from Prada in the same color.
From the Jil Sander Spring/Summer 2024 show From the Gucci Spring/Summer 2024 show From the Sportmax Spring/Summer 2024 show
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