Palmeiras awaits the resolution of bureaucratic details to finalize a master sponsorship agreement with Sportingbet. The bookmaker will invest a fixed amount of R$100 million per season, with the possibility of bonuses for sporting goals, which can increase the amount to up to R$150 million annually. The contract between the parties will last four years.
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+ Holder does not train and must be absent from Palmeiras against Atlético-GO; see lineup
The official announcement will only take place in 2025, during the launch of the São Paulo club’s new uniform. Another obstacle to disclosure this year is the current contract with Crefisa and Faculdade das Américas, which will end in December.
– When I started sponsoring Palmeiras, in 2015, we were the biggest sponsor in South America. But bets changed the landscape of values, which are very high today. We can’t escape it. We are looking for companies with credibility and financial power to honor their commitments – said Leila Pereira in an interview.
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Annual and base adjustment
Unlike the contract with Leila Pereira’s companies, the new agreement includes clauses for readjustment of values based on inflation rates in Brazil during its term. The sponsorship will cover both the men’s and women’s teams at Palmeiras.
As it is a betting house, the business will not include the basic categories, in accordance with Brazilian court regulations, which prohibit the broadcasting of sports bets in categories below the professional level.
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Palmeiras negotiates other uniform spaces
Without the requirement for an exclusive contract with the new master sponsor, Palmeiras management is negotiating with other companies to fill the remaining spaces in the uniform, such as sleeves and shoulder blades. Chinese carmaker BYD is the main candidate at the moment, with talks advanced with the club.
According to the report, Palmeiras plans to raise R$150 million annually with the uniform from 2025 onwards, with 66% of this fixed amount coming from Sportingbet.
The agreement with the bookmaker does not depend on the result of the Palmeiras election, which takes place this Sunday (24). The current president, Leila Pereira, is seeking re-election and will face Savério Orlandi, the club’s former football director, as a competitor.
Current president of Palmeiras, Leila is seeking re-election and has Savério Orlandi as a competitor (Photo: Rafaela Cardoso / Lance!)
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Palmeiras and Sportingbet: A Match Made in Bureaucratic Heaven
Well, well, well, Palmeiras is on the brink of entering a lucrative partnership with Sportingbet—yes, the infamous betting house. They’re looking at a jaw-dropping R$100 million per season! That’s right, folks, the only thing this deal is likely to gamble on is the future of Brazilian football sponsorships!
Of course, the exciting part of this agreement is that it could balloon to a staggering R$150 million annually, contingent on the team’s glorious sporting exploits. I mean, talk about a little motivation for the lads! “Lose a match? No thanks, we’ve got R$150 million on the line!”
Two Heads, One Sponsorship
Unfortunately, the official announcement won’t grace our ears until 2025. Until then, they’ll keep us in suspense during the launch of their shiny new uniform. That’s right if you thought your weekend binge-watching of suspense thrillers was dramatic, just wait till Palmeiras drops the news—featuring them in an outfit that’s guaranteed to make their players swoon and their opponents shiver!
But, here’s the kicker! They can’t just waltz into the spotlight, as there’s a pre-existing contract with Crefisa and Faculdade das Américas that needs to be put down gently—it’ll be out of sight by December. I’d say it’s a classic case of ‘new love before the old love is truly over,’ wouldn’t you?
Adjusting on the Fly
Now while we’re on the topic of money, the new sponsor seems to have nailed down a smart part of their deal—a mechanism to adjust the sponsorship amount annually based on Brazil’s inflation rates. Yep, forget fixed contracts—these days, you’ve got to keep negotiating like a seasoned lawyer at a high-stakes poker game! This sponsorship will cover both the men’s and women’s teams, which is a nice little boost for inclusivity.
However, you won’t see this sponsorship across all categories, though. Brazilian law states you can’t spread the betting cheer to the youth players. Because, you know, nothing says “let’s keep it above board” like not broadcasting ads for betting at the kiddie leagues.
The Search for Additional Sponsors
Now, let’s talk about all the other spaces available on that iconic Palmeiras uniform, because nothing says ‘fancy football’ like a shirt plastered with shiny logos. With the Sportingbet deal, they aren’t shipping all their eggs in one basket. The management is in talks with companies for the other spots. The smart money is on BYD, the Chinese car company. Who knew the future of football uniforms would involve degrees in high-stakes diplomacy?
Palmeiras is looking to pull in an impressive R$150 million annually from their uniform deals by 2025, with a hefty slice of that pie—66% coming straight from Sportingbet. It’s safe to say that shirt sponsorships are no longer about just wearing a team crest; they’re now tailored to ensure the best financial returns. Perhaps we should be putting “sponsored by” at the top of our CVs next!
Election Drama
Now, brace yourselves, because there’s a little election drama unfolding. Current president Leila Pereira is vying for re-election against Savério Orlandi, the club’s former football director. Thankfully, the sponsorship contract with Sportingbet doesn’t hinge on who wins—oh, the sweet relief of knowing money talks louder than electoral woes!
In short, Palmeiras is not just betting on their team’s performance, they’re betting on their entire financial future, hoping to stack the odds in their favor. So let’s raise our glasses—hopefully with something a tad more classy than a R$100 bet slip—here’s to the beautiful game evolving faster than you can say “let’s roll the dice!”
Stay tuned, dear football enthusiasts. This partnership might just be the plot twist of the season!
Palmeiras is eagerly anticipating the completion of administrative procedures to solidify a landmark sponsorship deal with Sportingbet. Under this agreement, the prominent bookmaker will commit a substantial annual investment of R$100 million, with the potential for performance-related bonuses to elevate the total to an impressive R$150 million each year. This partnership is set to span a duration of four years.
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+ Holder does not train and must be absent from Palmeiras against Atlético-GO; see lineup
The highly anticipated official announcement of this collaboration is slated for 2025, coinciding with the unveiling of the São Paulo club’s new kit. Presently, an existing contractual obligation with Crefisa and Faculdade das Américas, which is set to expire in December, poses a challenge to any earlier disclosures regarding this significant partnership.
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– When I began our sponsorship of Palmeiras back in 2015, we were regarded as the leading sponsor in South America. However, the landscape has shifted dramatically due to the rise of betting, leading to significantly higher financial commitments. We are committed to aligning with reputable and financially robust companies that can fulfill their obligations – stated Leila Pereira during a recent interview.
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Annual and base adjustment
Unlike the previous arrangements tied to Leila Pereira’s enterprises, the new sponsorship contract incorporates provisions for financial adjustments reflective of inflation indices in Brazil throughout its duration. This sponsorship will extend its support to both the men’s and women’s teams representing Palmeiras.
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Palmeiras negotiates other uniform spaces
Palmeiras management is strategically negotiating with a variety of other companies to fill the remaining branding opportunities on their uniforms, including lucrative positions on the sleeves and shoulder blades. Currently, the Chinese automotive manufacturer BYD is the frontrunner, with talks progressing positively between them and the club.
According to reports, Palmeiras is targeting a significant goal of raising R$150 million yearly through uniform sponsorships starting in 2025, with 66% of this guaranteed income derived from the Sportingbet agreement.
The contractual partnership with Sportingbet is independent of the forthcoming Palmeiras election, taking place this Sunday (24). Leila Pereira, the current club president, is campaigning for re-election against her rival, Savério Orlandi, the club’s former football director.
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How does the inclusion of both men’s and women’s teams in sponsorship deals promote gender equity in sports?
Ents are essential in today’s sports sponsorship landscape, and this new agreement with Sportingbet reflects a progressive approach. By linking the sponsorship amount to inflation rates in Brazil, Palmeiras ensures that the financial terms remain relevant and beneficial over time. This is a smart move, especially considering the volatile economic environment.
The sponsorship deal is also noteworthy because it encompasses both the men’s and women’s teams at the club, promoting gender equity in sports sponsorship. It’s becoming increasingly important for clubs to acknowledge and support their women’s teams, which have historically been underfunded and overlooked in conversations surrounding sponsorships.
Furthermore, the management of Palmeiras is actively pursuing additional sponsors to fill out other spaces on their uniforms, indicating a strategic mindset focused on maximizing revenue. With BYD, the Chinese car manufacturer, as a potential candidate, they are exploring various avenues to enhance their financial standing.
The upcoming election drama surrounding club president Leila Pereira adds another layer of intrigue to the situation. Regardless of the election’s outcome, the partnership with Sportingbet appears secure, providing a much-needed financial cushion amidst the uncertainties of administrative changes.
Palmeiras is navigating the complex world of sports sponsorships effectively, positioning itself to attract substantial investments, boost its brand visibility, and support its teams on and off the field. As they approach 2025, the club’s strategies could serve as a case study for other teams looking to optimize their sponsorship deals in an evolving sports market. Stay tuned for more updates on this exciting development as it unfolds!