Pakistan cricket team finally got a sponsor while the deal was finalized for a much lower amount than the previous agreement.
The Pakistani cricket team in England is training without a sponsor logo, PCB’s three-year sponsorship deal with a beverage company was worth 7.5 million dollars (about one billion 25 crore rupees), other small sponsors. The combined total of the ships was around Rs 1.80 crore, the contracts concluded recently.
Due to corona virus, the board did not expect to get this much money this time, so the reserve price was kept at 1 billion rupees in the tender. Surprisingly, there was not much interest in it. Only she joined the bidding, offering only 33 percent of the previous contract amount.
The board decided to contact the previous sponsor directly, but the matter was settled by the said company, according to sources, it is likely to get less than Rs 20 crore a year.
It should be noted that the board signed an agreement with the Shahid Afridi Foundation last year, according to which its logo is also printed on the players’ dresses in the mutual series, the same will happen in the series against England.
From logo sponsorship, a player is given Rs 4.5 lakh per Test and Rs 2 lakh 25 thousand in ODI and T20. The Cricket Board will announce the sponsorship deal in the next few days.
#Important #news #Pakistan #cricket #team #finally #sponsor
2024-09-08 03:53:47
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Pakistan Cricket Team Secures Sponsorship Deal Amidst Challenging Times
The Pakistan cricket team has finally secured a sponsorship deal, albeit for a lower amount than the previous agreement. This development comes as a relief to the Pakistan Cricket Board (PCB) and the team, which had been training without a sponsor logo in England.
The previous three-year sponsorship deal with a beverage company was worth 7.5 million dollars (approximately 1 billion 25 crore rupees) [[1]]. Additionally, there were other small sponsors, with the combined total of the deals amounting to around Rs 1.80 crore. However, these contracts have recently concluded, leaving the team without a sponsor.
The COVID-19 pandemic has had a significant impact on the cricket world, and the PCB did not expect to receive the same level of interest and investment as before. As a result, the reserve price for the tender was set at 1 billion rupees. Surprisingly, there was limited interest in the tender, with only one bidder offering a significantly lower amount, approximately 33% of the previous contract value.
In light of this, the PCB decided to negotiate directly with the previous sponsor, Pepsi, which has been a long-time partner of the board [[1]]. According to sources, the deal has been settled for an amount less than Rs 2 crore.
In related news, it’s worth noting that Pepsi has recently renewed its partnership with the PCB as the principal sponsor of the Pakistan men’s cricket team for an undisclosed period [[3]]. This development is a positive step for Pakistan cricket, despite the reduced sponsorship value.
While Pakistan cricket has secured a sponsor, it’s interesting to see that other cricket boards, like the Bangladesh Cricket Board, have also been actively seeking sponsorship deals. For instance, Coca-Cola has become the kit sponsor of the Bangladesh national women’s cricket team for three years [[2]].
the Pakistan cricket team has finally secured a sponsorship deal, albeit for a lower amount than before. Despite the challenges posed by the COVID-19 pandemic, the PCB has managed to negotiate a deal with Pepsi, ensuring that the team has a sponsor for the foreseeable future. This development is a positive step for Pakistan cricket, and it’s hoped that the team will continue to thrive and grow in the coming years.
**PAA Questions for the Title: Pakistan Cricket Team Secures Sponsorship Deal Amidst Challenging Times**
Pakistan Cricket Team Secures Sponsorship Deal Amidst Challenging Times
The Pakistan cricket team has finally secured a sponsorship deal, albeit for a lower amount than the previous agreement. This development comes as a relief to the Pakistan Cricket Board (PCB) and the team, which had been training without a sponsor logo in England.
The previous three-year sponsorship deal with a beverage company was worth 7.5 million dollars (approximately 1 billion 25 crore rupees) [[1]]. Additionally, there were other small sponsors, with the combined total of the deals amounting to around Rs 1.80 crore. However, these contracts have recently concluded, leaving the team without a sponsor.
The COVID-19 pandemic has had a significant impact on the cricket world, and the PCB did not expect to receive the same level of interest and investment as before. As a result, the reserve price for the tender was set at 1 billion rupees. Surprisingly, there was limited interest in the tender, with only one bidder offering a significantly lower amount, approximately 33% of the previous contract value.
In light of this, the PCB decided to negotiate directly with the previous sponsor, Pepsi, which has been a long-time partner of the board [[1]]. According to sources, the deal has been settled for an amount less than Rs 2 crore.
In related news, it’s worth noting that Pepsi has recently renewed its partnership with the PCB as the principal sponsor of the Pakistan men’s cricket team for an undisclosed period [[3]]. This development is a positive step for Pakistan cricket, despite the reduced sponsorship value.
While Pakistan cricket has secured a sponsor, it’s interesting to see that other cricket boards, like the Bangladesh Cricket Board, have also been actively seeking sponsorship deals. For instance, Coca-Cola has become the kit sponsor of the Bangladesh cricket team.
Impact on Players
The sponsorship deal will have a direct impact on the players, who will receive a certain amount for wearing the sponsor’s logo on their jerseys. According to sources, a player is given Rs 4.5 lakh per Test and Rs 2 lakh 25 thousand in ODI and T20. The Cricket Board will announce the sponsorship deal in the next few days.
Other Sponsorship Deals
In a separate development, Floki and TokenFi have teamed up to sponsor the upcoming T20 series between Pakistan and Ireland [[3]]. This deal will see the two companies feature on the team’s jerseys and other promotional materials.
Conclusion
The Pakistan cricket team has finally secured a sponsorship deal, albeit for a lower amount than the previous agreement. While the reduced sponsorship value may be a setback, the deal is a positive step for Pakistan cricket. The PCB will continue to work towards securing more sponsorship deals to support the team and the sport in the country.
FAQs
Q: What was the previous sponsorship deal worth?
A: The previous three-year sponsorship deal was worth 7.5 million dollars (approximately 1 billion 25 crore rupees).
Q: Why did the PCB settle for a lower amount?
A: The PCB settled for a lower amount due to the limited interest in the tender and the impact of the COVID-19 pandemic on the cricket world.
Q: Who is the new principal sponsor of the Pakistan men’s cricket team?
A: Pepsi has recently renewed its partnership