2023-10-04 03:17:00
The literary initiative #PagaAira proposes that if César Aira wins the Nobel Prize for Literature which will be announced next Thursday, The value of the novel “Aira o muerte”, by Daniel Mecca, is reinstated, presented this last Sunday. This is a novel marketing strategy that encourages the renowned Argentine artist, so that he does not follow the path of Jorge Luis Borges.
It is Thursday, October 5, the Nobel Prize in Literature will be announced and, like every year, the Argentine writer César Aira is among the favorites in the betting houses. Money back promotion for the novel “Aira o muerte”, published by The Conspiracy, It is valid starting this Thursday, September 28 until Wednesday, October 4and you can participate from all parts of the country.
“The #PagaAira campaign has different axes: on the one hand it is a performative game that dialogues with my latest novel Anger or deathin which the writer César Aira—a character in the novel—organizes a delusional conspiracy to seize power in Argentina and Sweden to appropriate the denied prize Nobel Prize for Literature. That is to say, the maneuver is to turn the present literality upside down and take to the ironic level the tradition that never receives the highest award in literature like Borges,” Mecca explained to the agency. Telam regarding the origin of the initiative.
There is also a second axis of the campaign: the sense of opportunity. “As the new Nobel winner is announced on Thursday, October 5, and this Sunday, October 1, is the presentation of the book, the equation was clear: two plus two is four. Something had to be done. And doing something is not having information, to do something is to generate ideas around information. Being attentive can sometimes go well or it can go wrong. But you have to be attentive and do,” she reflected.
“As that traditional political apothegm points out, empty spaces are occupied. In this way, the campaign seeks to generate its own literature and, of course, rewrite the famous campaign of Noblex. Literature, we know, is rewriting“explained Mecca, in reference to the “Paga Dios” campaign, with which they returned the money for televisions purchased during Diego Maradona’s birthday, following Argentina became champion of the World Cup in Qatar.
Mecca is not afraid to accept that this is a “marketing campaign”, with all the letters. “It is not at all contradictory with any ‘purity’ that may be claimed from literature or art, since making fiction is just another job, not a gift of enlightened ones. Furthermore, the conceptual avant-garde of the 20th century did everything in this matter. In short, the thought of how selling literature is part of the writer’s craft and aesthetics“, he said in an interview with Telam and even proposed the reverse conspiracy: “Rosquear so that the Swedish Academy Don’t think regarding giving the Nobel Prize to César Aira right now“.
What “Wrath or Death” is regarding
As detailed Telamin his novel “Aira o muerte”, Daniel Mecca uses elements of political and social satire to weave a plot that explores the left-wing political narrativefrom revolutionary slogans to historical moments such as the Cordobazo and the militant effervescence in Argentina in the sixties and seventies, using humor and irony to address these topics and putting on the scene the figure of the author of “How I Became a Nun” and “ The hare”.
How are the bets going for the 2023 Nobel Prize in Literature, which will be announced on Thursday
The history of the novel published by The Conspiracy revolves around the Argentine writer César Aira, who in the novel Mecca needs a party structure to plan its seizure of power, specifically the conquest of the Nobel Prize in Literature. The text also incorporates elements of intertextuality with the work of the novelist born in Pringles and seeks to dialogue with the novels in which the hare appears as a hallucinated figure.
He humor and the irony Regarding the use of these areas of history, they do not at all seek to disqualify the political gesture, but quite the opposite. According to Mecca, he tries to reclaim the word “militancy” and recover historical periods and modes, “simply addressing them with grace, because humor, you know, is a very serious thing and, in fact, it is very present in the daily record of the militant”.
The presentation of the book took place on Sunday, October 1 at Gitan Café, in CABA, in dialogue with the journalist and writer Nicolás Artusi. The book can be purchased at www.laconjura.com.ar or on the Instagram account @danielmecca, and its value is $4.500.
ML / ED
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