(Original title: Over 30 domestic new films will be released intensively in the summer, and it is expected that the “ticket warehouse” will be released once more | Industry News)
Financial Associated Press, June 15 (Reporter Chen Chen)With the release of “Jurassic World 3”, the box office data for the summer season (June 1-August 31) is being further boosted. A number of film industry insiders told the Financial Associated Press that with the gradual recovery of theater operating rates, more and more users are returning to theaters. Judging from the current performance of the summer program, both the number of moviegoers and the box office performance have met industry expectations. More than 30 new domestic films will be released one following another in the future, and the summer program is also expected to become the second “ticket warehouse” this year.
According to the professional version of Maoyan, as of press time, the total box office of this year’s summer program has exceeded 813 million, and the number of moviegoers has reached 22.94 million, compared with 1.139 billion in the same period in 2021. The above-mentioned industry insiders further stated that although there is still a large gap with the same period last year, the box office performance of over 800 million in 14 days has greatly boosted the industry’s expectations for the second half of this year, when the operating rate of theaters has not fully returned to normal. Confidence in the film market.
Beginning in late June, the summer program will usher in an intensive release period of new domestic films. Although there is a lack of super-head films to help, a large number of medium-sized films are also being released on the supply side to lay the box office foundation for the summer program. Among them, the film “Mozart in Outer Space” directed by Wanda Film (002739.SZ) and directed by Chen Sicheng, the national comic film “New God List: Yang Jian” produced by Chasing Light Animation, and “Learning” produced by Maoyan Entertainment (01896.HK) Dad” is highly anticipated and is expected to lead the summer season. At present, the Maoyan Want to Watch Index of “Mozart in Outer Space” has reached nearly 100,000, and some institutions in the industry predict that the box office of the film is expected to exceed 600 million.
A film distributor told a reporter from the Financial Associated Press that it can be seen from the “Jurassic World 3” that took the lead in the summer vacation. If you want to promote the rapid recovery of the film market, good movies themselves are the most important “supply”. It needs a steady supply of new films, and the quality of the film determines its size. He further analyzed that “Jurassic World 3” will undoubtedly inject a “first aid shot” into the depressed film market, and the subsequent release of a large number of medium-sized films will continue to promote the recovery of the film market.
It is also worth noting that many domestic films that were previously withdrawn in the Qingming, May 1, Dragon Boat Festival and other schedules have chosen to return to the show during the summer vacation, including the previously concerned Chinese film (600977.SH). The movie “Life Events”; the movie “You Are My Spring” produced by Wanda Films, the animated film “Little Column under the Sea: The Adventure of the Cave”; “A Week of Friends” produced by Alibaba Pictures, etc.
(Editor Liu Yan)
