More than 3,000 repairs, regardless of the brand, have been carried out by Patagonia within the framework of the Worn Wear repair and exchange program, which on this new date seeks to reduce the shopping frenzy driven by Black Friday. In addition, following its philosophy, the sports equipment company expands the options for users to make conscious purchases, selling second-hand clothing.
The outdoor clothing and equipment brand, Patagoniais characterized by its activism in favor of the environment, and to promote this philosophy is that they have implemented two successful measures that promote the reuse of garments.
This stands out within the framework of the mega sales campaign prior to Christmas, Black Friday, which takes place in the national retail this Friday, November 25 and Saturday, November 26.
On these dates, the company decided to open its stores for those who wish to repair your sportswear for freeno matter the brand, extending its life instead of buying a new one.
This Friday and Saturday, from 2:00 p.m. to 6:00 p.m., all Patagonia stores in the country will be making free repairs to garments of any brand.
“The invitation is to extend the useful life of your closet, give a second life to your outdoor clothing and continue collecting stories in the midst of nature. Choose to repair, choose to give identity to what you see, reduce your carbon footprint, and be able to give the Earth that welcomes us a break ”, he emphasizes Benjamín Carvallo, Brand and Communities Manager.
More than 3,200 garments have been repaired by Patagonia since the program began in 2018. Every year they carry out repair tours, where they visit different cities during the summer, in addition to various activations throughout the year aimed at extending the useful life of not only the garments. of the company, but of any brand.
Sale of used clothing Patagonia
And to continue promoting sustainability, in addition to repairing your clothes, on this Black Friday You can buy used Patagonia clothing at the brand’s official store, at much lower prices than the new versions.
These second-hand garments are available to everyone who enters the patagonian website.
“Better than new” is part of the Worn Wear program promoted by the company, which promotes the repair, reuse and exchange of garments to avoid overconsumption.
This campaign invites not only to extend the useful life of each product, but also to demystify beliefs regarding second-hand clothes. By being correctly selected, washed, sanitized and/or repaired locally by the company, buyers can be more sure that the product they are purchasing is in good condition.
“These days we are going to be immersed in a buying frenzy. Attractive messages and offers will make thousands of people buy without responsibility and in large quantities. In the long run, these purchases will become more and more waste if there is no awareness of reuse,” he says. Macarena Sánchez, Patagonia Marketing Manager.
“For this reason, we invite people to take advantage of these days to make a change, to break with the trend, so we will not only be repairing clothes in all our stores for free and regardless of the brand, but we have also enabled on the web a wide collection of second-hand clothing section”, he added.
Founded by Yvon Chouinard in 1973, Patagonia is a certified B-Corporate and is internationally recognized for its commitment to product quality and environmental activism, which has led it to contribute $82 million in donations and services.