2024-01-22 03:23:26
Huasheng Online News (Reporter Kang Meng) Wherever you are, a better life will be there. The life-healing reality show “Our Beautiful Life” jointly produced by Hunan Satellite TV and Mango TV has successfully concluded. The program leads the audience to explore rural life in depth through the footsteps of five Wonderful Partners Cai Shaofen, Ruby Lin, Xie Na, Yang Zi, Zhong Chuxi (sorted by age) and 20 trial experience officers. Starting from the Wonderful Life B&B, it has been transformed three times Upgrade and design an idle old village house into the “most beautiful country B&B”, leaving a new landmark for the local area.
Although “Our Beautiful Life” focuses on the renovation of B&Bs, it is not limited to the renovation of old houses. The program deeply explores local cultural and tourism resources, allowing the audience to see a comprehensive new era rural appearance. From the agricultural product press conference in the early stage of the program to the agricultural product feedback exchange meeting at the end, the local abundant materials were fully demonstrated, and the guests’ experience of various rural characteristic activities also promoted the original cultural tourism consumption in Baisi Village, thus Many new cultural and tourism consumption formats were derived, which greatly promoted local tourism growth following the program was broadcast.
Entering the new life of rural healing system is hotly discussed on the Internet
The 12th episode of “Our Beautiful Life” has invited Su Youpeng, Qiao Xin, Yang Di, Ma Tianyu, Wang Dalu, Yu Wenwen, Lu Yi, Bao Lei, Zhou Bichang, Meng Jia, Xu Xin, Cai Guoqing, Wu Yi, Wu Xuanyi, Chen Qiaoen, Sun Qian, Anita Yuen, Cai’er Ying, Jiang Shuying, and Liu Yase (in order of appearance on the show), a total of 20 trial living experience officers, went deep into rural life together, and constantly made suggestions on the renovation of the B&B during the experience, and the wonderful partners collected opinions and designers Communication allows ideas to take shape and realize the continuous updating of the B&B version.
In the past nearly three months, “Our Beautiful Life” has delivered a brilliant answer to building a new era of rural areas. From the first broadcast to the finale, the program continued to lead in popularity and reputation, creating hot topics of discussion many times. After 12 episodes of the program, it has received more than 2,900 hot searches on the entire Internet, and has ranked first on Weibo, Douyin, Kuaishou and Kuaishou 30 times. The program aroused heated discussions across the entire platform, especially attracting the attention of young viewers. The partners and trial experience officers worked together online and offline to actively promote the program, and interacted with new media more than 160 times during the entire season of the program. Wu Yi, the trial living experience officer, also produced a theme song for the show, “Fortunately I have you by my side”, “The years ring softly, spread your wings and fly, learn to live a better life and don’t rush”, presenting the beautiful life in the countryside to the audience in the form of musical notes. . Trial accommodation experience officer Bao Lei posted online the “Nazirufenxi” Good Life B&B gift box given to all guests by the wonderful partners, as well as the “Honorary Villager” certificate issued to everyone by the local area. The following-sales sincerity outside of the program was full of satisfaction. Full of human touch.
Since its broadcast, the reading volume of related topic words on the Weibo platform has exceeded 13 billion; the program won the Weibo Variety Show’s 2023 Popular Variety Show Award. The short video has more than 8 billion views, achieving outstanding results.
The exploration and practice of beautiful homestays has been reported by mainstream media
In addition, “Our Beautiful Life” has also won unanimous praise from many mainstream media for its program concept of building “the most beautiful rural B&B” and promoting the development of rural cultural tourism. Authoritative media such as Xinhuanet, Guangming.com, Farmers’ Daily, China Youth Network, and China Culture News have comprehensively analyzed the program from a professional perspective, promoted the program’s popularity, and showed more netizens the simple rural countryside in the new era. The wind, beautiful scenery and abundant products show the true appearance of rural life.
“Our Beautiful Life” takes “the construction of the most beautiful rural B&B” as a small cutout and presents the great changes in various aspects such as the living environment, living standards and spiritual civilization of villagers in the new era. Our partners and trial experience officers used their enthusiasm to irrigate rural construction, explore the transformation of homestays, promote the development of rural cultural tourism, and leave behind moving pictures of beautiful life. Although “Our Beautiful Life” has come to an end, warmth and happiness are still being conveyed, and the positive impact it has brought to the countryside is becoming more and more substantial and profound.
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