“Our ambitions are bigger”: Ikea has entered the market of cheaper second-hand furniture with an innovation | Business

Ikea Preowned already operates in Madrid and Oslo, and the Swedish furniture giant plans to decide by December whether to make the site’s services available worldwide.

This service is provided as the market for used furniture, clothing and equipment continues to grow. This incentive would be in line with Ikea’s sustainability goals, as items would be reused to avoid landfill. It would also help the company make more profit from reselling its products, the BBC writes.

“After December, we will evaluate and decide on the next steps.” We are starting with Oslo (Norway) and Madrid (Spain), but our ambitions are bigger,” said the press representative.

Selling used Ikea furniture is very popular on online marketplaces such as Craigslist in the US and eBay in many international markets.

A search for Ikea on eBay, an online auction site that specializes in resale, returns up to 25,000. results, according to the BBC.

Searching for this seller on the UK-based Gumtree search engine returns over 10,000 results. results, while Shpock and Facebook Marketplace, both of which specialize in local reselling, also return dozens of pages of results.

After typing in the most popular Lithuanian classifieds website, the Ikea system finds about 2.2 thousand. results, a significant part of which is sales of furniture purchased in this store. Some of them offer transport from shops or furniture assembly services.

Ads on the Ikea Preowned website are posted by the seller, and Ikea’s algorithms generate detailed information about the item, including measurements and original retail price. The company already offers the service in some of its stores when selling used items.


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2024-08-29 10:24:06

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