Our ambition is to highlight the current creators of the Web3 universe in order to demonstrate their growing impact on the Luxury industry.

2023-08-28 01:07:16

Within Monnier Paris, we have been undertaking an intensive digital transformation for several years by capitalizing on existing assets: a company with a solid brand platform, a history, a DNA and a deep understanding of the customer journey in the field of Luxury, which constitutes an extremely valuable basis. Regarding my profile, I come from the technology sector. I contributed to the implementation of the first technological networks, working on areas such as algorithms, deep learning and big data. I have over twenty years of experience in this field and strive to bring my expertise to this industry. Within Monnier Paris, we try to develop all the technological subjects that the general public is currently talking regarding and which are transforming all industries. For me, the blockchain and the Web3 are domains in their own right, which represent the equivalent of the Internet of the 2000s. There is today a revolutionary rupture between Web2 and Web3, an evolution which will not take place smooth compared to what we experienced between Web1 and Web2. According to my analysis of the last ten years, blockchain and Web3 in general are bringing new uses and profoundly transforming all industries. We are seeing the emergence of new consumers who are digital native, who appreciate immediacy, authenticity, storytelling and interaction. To understand the evolution of distribution channels, it is interesting to go back in time to try to anticipate what awaits us. More than 20 years ago, physical stores appeared with their stock of products, with each brand promoting their items to attract their customers. Then in 2010, marketplaces appeared, causing a major disruption in back office operations. These marketplaces have made it possible to connect a large number of sellers with stock, without having to manage all this stock themselves. What we observe today, since the 2020s, is the virtualization of the various distribution channels. Users can access the brand’s products and services through a multitude of channels such as websites, social networks, marketplaces, gaming platforms, streaming platforms, and many more. These distribution channels are becoming more and more digitized and interactive, which implies a totally different and more transparent communication. It is precisely on these aspects that we position ourselves by developing a new generation platform, allowing a truly omnichannel journey. We rely on the virtualization of all of our channels while seeking to maintain a close link and proximity with users.

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