Orkla goes to a brand new case for the suitable to “Stratos blue”

The Enchantment Board for Industrial Rights (KFIR) concluded in March that Orkla had not achieved distinctiveness by the usage of the blue shade on the chocolate packaging. Orkla now needs to have this verified, writes E24.

– Sure, the Oslo district courtroom has dominated that Stratos blue is an integrated trademark. Thus, there may be additionally a foundation for trademark registration, writes director of communications in Orkla Confectionery & Snacks Elisabeth Aandstad Ekheim to the newspaper.

The case, which takes the type of a lawsuit, is scheduled for Oslo District Court docket in November. If Orkla is profitable, they are going to be capable to safe “Stratos blue” as a protected trademark.

Stratos is manufactured by Orkla-owned Nidar. Mondelez-owned Freia produces milk chocolate Boble. Initially of June, Orkla was profitable when the Oslo District Court docket dominated that the packaging of Freia’s Boble chocolate was an intrusion into Nidar’s trademark rights for Stratos.

Freia proprietor Mondelez already introduced on the day the decision was handed down that they had been going to attraction it additional to the Court docket of Enchantment. Freia has additionally bought Boble within the retailers as regular. They plan to take action till the dispute is legally settled.