“Origin” shows sales results in 9 months, reaching 29,398 million baht, representing 84% of the full-year target following Q3/65 sales of 11,626 million baht, building on the success of the Park Origin brand in the heart of Thonglor. Brand So Origin, Origin Plug and Play and Brixton are strong to reinforce the Gen Y – Gen Z condo market in the 4th quarter of 2020, preparing to launch 13 new projects with a total project value of more than 14,950 million baht. baht, confident that sales for the whole year will set a record All Time High at 35 billion baht, according to the targetm
Peerapong Jaroon-ek, Chief Executive Officer of Origin Property Public Company Limited (ORI), said:In the first nine months of 2022 (Jan.-Sept. 65), the Company had accumulated sales from housing and condominium projects of more than 29,398 million baht, an increase of 28% from the same period of the previous year, or regarding 84. % of the full-year target set at 35 billion baht, divided into 27% of sales from the housing sector and 73% of the condominium group, if divided by project status The proportion of sales from ready-to-move projects is 48% and projects that have just been opened for sale or are under construction (On Construction) 52%.
“The easing of the COVID-19 situation As a result, the atmosphere of consumer spending has continued to improve. At the same time, new projects launched this year which has a location next to the electric train including near the source of work educational institution Communities with high purchasing power in Bangkok, its vicinity, and the EEC have been developed concepts to fully meet the lifestyles of Gen Y and Gen Z in the new era. Coupled with continuing to organize marketing activities for consumers in the ready-to-move-in condominium projects, such as the campaign to close the boiling deal. As a result, we have strong sales from both the new projects and the ready projects. In the 3rd quarter of 2022, sales amounted to more than 11,626 million baht, which is the new high of the quarter since the company’s establishment,” said Mr. Peerapong.
However Brands that received a very positive response during the first nine months were Origin Plug & Play, a condominium brand targeting the market for first-timers (First Jobber) and Gen Z and B. Brixton, a condominium brand, penetrates into a niche market at an affordable price (Affordable Niche) from the combination of selling points that appeal to consumers. For example, the concept of Pet Lover Condo, a Duo Space room with a ceiling height of 4.2 meters, has resulted in many projects under the two brands that were launched earlier this year with more than 80% cumulative sales (Take up rate) and sold. out The newly opened projects in 2022 will reach 2 projects within the first half of the year, namely the So Origin Kaset project and the Brixton Campus Bangsaen project, reflecting the strength and Origin’s success property As the market leader in condominiums for Gen Y and Gen Z people and it is considered to be an extension of success as well as luxury brands such as Park Origin Thonglor.
Mr. Peerapong also said thatIn the fourth quarter of this year, the real estate business will return to a high season status similar to the previous period. COVID-19 is the most in many years. Overall, the market will be competitive, launching a lot of new projects during this period and marketing continuously because purchasing power has recovered a lot while project development costs are not yet Increased a lot and the development of infrastructure, especially several electric train lines, has made great progress.
“In a situation where every company has launched a large number of projects, the Key Success Factor or the success factor of the last curve of this year is choosing to penetrate the right price and location segment. Origin continues to focus on project development. Affordable housing in a location along the new electric lines and strips. EEC that has high demand but still has few competitors while gradually launching projects in other segments in high-potential locations,” said Peerapong.
The company is preparing to launch new projects in the quarter. 4/2565 all other 13 projects total project value 14,950 million baht, divided into condominiums 7 value projects 8,600 million baht and housing 6 project value 6,350 million baht believes that the project will be well received by consumers and generate good sales during the last curve, resulting in the company’s full-year sales surpassing 35 billion baht set a record All Time High once once more achieved the target
