After revealing plans to penetrate new segments such as condominiums for pet lovers or condos that allow residents to have pets From the beginning of the year ’21 until today, Origin Property Public Company Limited or ORI, a complete real estate developer. Continue to develop 6 pet-friendly condominium projects, scattered in various locations. In less than 2 years and preparing to launch at least 4 more projects, it has become one of the key strategies to reinforce the leadership in the quality condominium market for Gen Y and Gen Z.
Apisit Sunthornchukiat Chief Executive Officer of Origin Condominium Co., Ltd., developer of smart condominium projects under Origin Property Plc., said that Gen Y and Gen Z consumer behavior is It has changed quite a lot from the past. Especially the trend of having children. that the new generation tends to slow down having children or have no children at all and turned to raising animals instead of having children Become a megatrend Pet Humanization or raising animals as family members. As a result, lifestyles and demands for housing change accordingly.
“We, as the leader in the Gen Y and Gen Z condominium market, therefore, we place great importance on the condo market for Pet Lovers as a new alternative condominium for consumers. and raising animals in condominiums as well as design guidelines Along with the development of projects that spread continuously in all locations, ”said Apisit.
Currently, Origin has developed 6 condominium projects for Pet Lovers, covering a variety of electric train lines throughout Bangkok and its vicinity, such as Origin Plug & Play Ramintra (Origin Plug & Play Ramintra), Origin Plug & Play E 22-Station. (Origin Plug & Play E22 Station) Origin Play Sri Udom Station (Origin Play Sri Udom Station) Brixton Pet and Play Phahol 50 Station (Brixton Pet & Play Phahol 50 Station), with 2 projects that received such great response that they sold out, namely Origin Plug & Play Sirindhorn and Brixton Pet & Play Sukhumvit 107. (Brixton Pet & Play Sukhumvit 107)
Apisit explains that with understanding and caring for customers, Pet Lover Origin has created 3 things to attract consumers in this market: Preserving pet joints, Pet Console 2-in-1 floor console, adjustable function to be a pet’s house, scratch-resistant furniture Low-rise faucet for pet showering, Air Tight Rubber, rubber seal for the door frame, tightly closed, helping to prevent animal noise from entering, and CCTV for owners to talk and view pets in real time.
2.Pet Solution has a common area that meets the lifestyles of people and pets such as Cat Club, Dog Yard, Walking Track, Pet Park, and adding pet care services within the project, including Pet Taxi service, pet grooming service, Pet Hotel, Pet Concierge. pet deposit Transfer service to hospital for treatment Including preparing to open a pet clinic under the supervision of Origin health care within the next year
3.Pet Privilege Origin also cooperates with Thonglor Pet Hospital. Provide special privileges to residents such as automatic membership privileges at Gold Member level, discounts on pet health check-up packages and various service fees. Along with organizing Pet Lover activities to provide health check-up services for dogs and cats. Rabies vaccination service for residents And give advice on taking care of pets properly. by a team of veterinarians from Thonglor Pet Hospital
In addition to condos that allow pets in the whole building in some low-rise condominium projects We also open a mix option, which is divided into mixed proportions. There must be a building that allows pets. and pets are not allowed To allow customers who do not raise animals But I like the potential location. Near the BTS SkyTrain of the Origin Condominium Project able to live together Neither people have pets. herder and pets
After this, Origin is also preparing to launch at least 4 more condominium projects for Pet Lovers scattered in Ramkhamhaeng areas. and various locations on the Thonburi side to meet the needs of consumers in this market in every location and ready to develop new things for this market continuously
For Origin Property Public Company Limited or ORI, there are various business structures, consisting of 1. Residential Development Business, having developed condominiums and housing estates for 112 projects (as of at the end of the third quarter of 2022), such as Park Origin, So Origin, Origin Plug & Play, Knightsbridge. , Notting Hill (Notting Hill), Origin Place (Origin Place), The Origin (The Origin), Kensington (Kensington), Hampton (Hampton), Origin Play (Origin Play), Brixton (Brixton) and Britania (Britania), total project value over 172,000 million baht 2. Businesses that generate recurring income (Recurring Income Business) such as hotels, serviced apartments, retailers 3. Service Business such as real estate management business Agent business for buying, selling, renting real estate Real estate consulting business and 4. Long-term mega trend business (Mega Trends) New business groups that tend to grow in the long term, such as logistics business. health care business asset management business energy business, etc. to enhance the quality of life of consumers in a comprehensive manner.
