2023-09-19 14:26:27
In 2022, organic food was sold for almost 2.7 billion euros; Organic share in retail remains stable in 2023 despite increased cost of living
Vienna (OTS) – On September 19th, AMA Marketing presented the current figures for the organic market in Austria. The evaluation of the overall organic market in 2022 (food retail, direct sales and organic specialist retailers, catering) showed sales of 2 billion 687 million euros (2,687 million euros), which is a new high. Compared to 2021, organic sales increased by over five percent or 162 million euros despite the difficult market environment due to high inflation. Compared to 2019, half a billion euros more were sold.
Sign of appreciation for special organic quality
Organic sales in the catering industry in particular are showing a positive development: the share of total sales increased from five to seven percent from 2021 to 2022 – in figures, this corresponds to an increase in sales of 62 million euros. This means that the catering industry is once once more proving to be a major growth market for organic food. “The fact that organic continues to grow even in the crisis makes it clear how strong the awareness is of the necessity and advantages of organic food production. It is therefore also a sign of appreciation for organic farmers and for the special organic quality,” says BIO AUSTRIA Chairwoman Barbara Riegler is pleased.
Organic share in food retail stable in 2023
With a share of 11.5 percent, organic purchases in food retailers remain stable in the first half of 2023 compared to the whole of 2022 (11.5 percent). “In view of the high inflation, this is certainly a positive development. Because it shows that consumers in Austria remain loyal to organic despite the massive increase in the cost of living. They therefore continue to be strong partners of organic agriculture,” emphasizes Barbara Riegler.
Shelf prices for organic foods rose less sharply
This high organic loyalty is supported by the RollAMA data in the area of price elasticity, i.e. the demand on the market following price increases. This shows that the organic segment has continued to grow despite overall rising prices and is therefore recording increased demand. The fact that organic food has become less expensive overall than conventional food has also helped (2022: 7.5 percent to 11.5 percent). “The tense situation has certainly not affected the popularity of organic food,” says chairwoman Barbara Riegler, summarizing the overall positive development.
About BIO AUSTRIA:
BIO AUSTRIA is the network of Austrian organic farmers. As the largest organic association in Europe, BIO AUSTRIA represents Austrian organic agriculture and represents the interests of organic farmers. The association also has almost 500 partner companies in the economy. Further information at www.bio-austria.at
Questions & Contact:
BIO AUSTRIA
Markus Leithner, MSc.
Press spokesman
+43 676 842 214 214
markus.leithner@bio-austria.at
1695133914
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