2023-07-04 07:38:23
As the 2023 Women’s World Cup approaches, Orange has produced an advertisement to promote women’s football by changing players into players.
It is a concept that may surprise. As the Women’s World Cup begins in 20 days for our Blues, Orange and the Marcel agency are unveiling an astonishing spot.
The goal is to “overturning prejudices” on the level of women’s football. “Indeed, many football ‘fans’ who, without ever having watched women’s football, have a strong opinion about the level of the players. »
Orange’s idea was therefore to make a compilation of the best actions of the players of the French team. Then, with the help of special effects and a few artifices, the image of the players of the men’s team (Mbappé, Griezmann, Giroud, Coman,…) was pasted on that of the players. To make the most reluctant believe that the actions were carried out by men until the moment when the compilations are shown in “with or without special effects” mode.
All, therefore, to show that the technical level is also high among women. And with at the end the message “When Orange supports Les Bleus, Orange supports Les Bleues. ».
Broadcast from June 29 “in an ecosystem designed to target football fans where they are digital” explains Orange. Thus, the video can be seen on L’Équipe, beIN SPORTS, Foot Mercato, the platforms of the French Football Federation,…
A free kick that we are not ready to forget! You remember ? pic.twitter.com/RZeGcSLIea
— Team Orange Football (@TeamOrangeFoot) July 3, 2023
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