2023-07-10 19:06:14
Smartphone maker Oppo expects the sales volume of the Reno 10 series to be 83% higher in India than the previous version, a senior official of the company said on Monday. The company expects the Reno 10 series to set the pace during the upcoming holiday season. Damyant Singh Khanoria, Chief Marketing Officer, Oppo India, said: “We are looking forward to an 83 percent increase in the total volume of sales of the Reno 10 series compared to the previous generation. This is the strong goal we set for ourselves.” It happened. At the event, the company unveiled three 5G smartphones – Reno 10 5G, Reno10 Pro 5G and Reno10 Pro + 5G in the price range of Rs. 39,999 rupees. 54,999. In this version of Reno smartphones, the company has focused on a dedicated telephoto camera and fast charging. The telephoto sensor on the Reno 10 series ranges between 32MP and 64MP. The latest Reno 10 series release came following a gap of regarding a year and a half. The company launched the Reno 8T series in February last year. Khanoria said India continues to be a strength for the company and has seen growth this year. Speaking regarding the market conditions, he said that Oppo is progressing despite the challenges in the market. “Maybe this is true of the industry in general. It’s been a tough year for the industry. Yes, there are headwinds and economic challenges but specifically from India’s point of view, we’ve seen a string of amazingly successful launches. We feel this is going to be one of the best years for Oppo in India,” Khanouria said. According to CounterPoint Research, Oppo registered 9 percent year-on-year growth and ranked fourth with a market share of 12 percent in the March quarter of 2023. The brand is constantly expanding its shipments in high-end segments, with a special focus on the upper-middle-class range (20,000 Rs.-Rs 30,000), seeing the highest growth among all the brands, registering 144 percent year-on-year. Growth driven by Series F. Affiliate links may be generated automatically – see our Ethics Statement for details.
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