2024-01-15 23:24:44
In parallel with the launch of Vision Pro, Apple is putting the finishing touches on another major project: opening up the distribution of iOS apps to competition in the European Union. Against its wishes, the company is preparing major changes to the App Store which will be deployed in the coming weeks, says Mark Gurman in its latest newsletter.
Until then, no revelation, we know that Apple will have to comply with the Digital Markets Act (DMA) by March 7 at the latest and it has already made it known that the new legislation will put an end to its control on the iPhone. But the journalist from Bloomberg adds a notable element: according to him, Apple will “split the App Store in two” on this occasion. In the coming weeks there would be a European App Store and an App Store for the rest of the world. We don’t know exactly what this means at this time.
WWDC 2019. Image Apple/iGeneration.
Until now, the supposed accommodations concerned geographic restrictions that can be activated in iOS. Apple has apparently implemented in the latest versions of its system ways to reliably determine the geographic location of users, so as not to allow sideloading than for those in Europe. A separate App Store for Europe could be a complementary solution to meet DMA obligations.
Because the sideloading is not the only measure that Apple will have to implement, it will also have to facilitate the implementation of alternative payment systems, make it possible to uninstall pre-installed applications or even put all developers on a true equal footing.
What the DMA will change for the App Store, iPhone and Apple
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