2024-08-29 18:46:50
The French were on screen at the opening ceremony of the first Paralympic Games in France on Wednesday, August 28. An average of nearly 10.2 million people watched France 2 (or 52.3% audience share) for the event at Les Invalides in Paris, according to data published by the Media Research Institute on Thursday, August 29.
At its peak, 11.5 million people watched the French team, led by para-athlete Nantenin Keïta and para-triathlete Alexis Hanquinquant, receive a standing ovation from the 50,000 spectators. Following this special day, a total of 25 million French people watched French television for at least one minute between 6:30 a.m. on Wednesday and 12:30 p.m. on Thursday, according to the public television group.
However, a large audience means an equally large number of comments. As mentioned before TerraramThe capture of images and sounds (which is handled by the IOC media subsidiary OBS) has not been immune to the social networks, both in terms of the choice of shots and the sound system of the show. Another concern is that when the microphones of the French TV presenters are turned on so that Daphne Bourqui, Mathieu Larteau and Alexandre Boyon can comment on what is happening before their eyes, an unpleasant echo could interfere with the monitoring of the ceremony.
The “JO at Home” Effect
But this did not prevent French television from achieving new results in terms of audience numbers after the record-breaking performance at the Olympics, with ten times more viewers in France than at the opening ceremony of the Paralympic Games in Tokyo 2021. At that time, France 3 had only 1.1 million viewers.
However, this comparison must be put in perspective. First, the “home Olympics” effect is significant. Then, the schedule from 7:40 pm to the evening is very conducive to bringing the public together, unlike the Tokyo ceremonies, which were broadcast at 1 pm. Finally, from January 1, 2024, the Médiamétrie count has changed, as now all locations (mobile or non-mobile) and different screens (TV, computer, smartphone and tablet) are counted.
The fact remains that on Wednesday evening, more than one in two French people pressed the “two” button on their remote control in front of the station. Delphine Ernotte-Cunci, CEO of France Télévisions, was delighted. Who remembers being interviewed on Thursday? Parisian The television group intends to create “Irreversible momentum in Paralympic exhibition”.
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