2023-06-30 06:10:02
Opened at DDP Fashion Mall in Dongdaemun, Seoul… Market size expected to reach $55 billion by 2030
Complex cultural space where anyone can easily experience and create meta fashion
You can experience wearing, filming, and uploading meta fashion and creating meta fashion all in one place.
▲ Korea’s first meta fashion showcase held in November last year Photo: Yonhap News
The Ministry of Trade, Industry and Energy is the first in Korea to support meta-fashion experience, creation, start-up, and professional manpower training, with regarding 50 people from famous fashion designers and textile and fashion IT industries attending at DDP Fashion Mall in Seoul today (30th) at 10:00 am. Playground opened.
Meta fashion is a type of fashion tech that combines textile fashion and digital technology. With the spread of the metaverse, the MZ generation, who are familiar with digital culture, see meta fashion as an eco-friendly fashion and extended reality experience. It is projected to reach $55 billion by 2020.
The Meta Fashion Playground, which opened on the 5th floor of the DDP Fashion Mall in Dongdaemun, Seoul, consists of an experience zone and a creative zone.
The experience zone is a space where digital fashion creations are displayed and visitors can directly experience the latest meta-fashion technology and works. They can easily experience meta-fashion without expert knowledge on fashion, and meta-fashion can be virtually dressed in augmented reality. You can also experience taking a picture of yourself and uploading it to social media.
In addition, you can experience purchasing virtual clothing that is actually on sale at the Fashion Metaverse Mall, and you can also experience a virtual showroom where you can select and view various virtual clothing while moving through the virtual space as if you were visiting an actual offline store. you can try
In addition, in the creation zone, 10 high-performance PCs and 5 types of professional software such as CLO, Adobe Substance, Photoshop, and Illustrator are installed, and fashion designers and digital creators can freely engage in creative activities.
Joo Young-jun, head of the industrial policy department at the Ministry of Trade, Industry and Energy, who attended the event, emphasized, “In the digital era, textile fashion is evolving beyond the framework of manufacturing and into a service or content industry.” We will further strengthen it.”
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