OpenAI announced on Thursday that artificial intelligence (AI) can now also search the Internet for its answers. The company apparently decided not to introduce a separate search engine. In the summer, OpenAI presented a prototype, “SearchGPT“, whose technology will be incorporated into ChatGPT‘s new search function.
According to the information, the AI will in future offer links to the websites from which information comes. Users could also ask follow-up questions to improve answers. The new function will initially be offered to premium customers and will also be made available to other users in the coming months.
So far, around 90 percent of all internet searches are done via Google. As a result, the lion’s share of revenue from online ads flows to the Alphabet subsidiary. The biggest challenger in this area is OpenAI partner Microsoft, which has integrated ChatGPT into its search engine Bing. But numerous start-ups also want to get a piece of the cake. Google is countering this with its own AI, “Gemini,” which it is building into its search engine.
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**Interview with Dr. Emily Carter: AI and the Future of Search Engines**
*News Editor:* Today, we have Dr. Emily Carter, an AI expert and researcher, joining us to discuss the recent announcement from OpenAI about integrating internet search capabilities into ChatGPT. Welcome, Dr. Carter.
*Dr. Carter:* Thank you for having me!
*News Editor:* OpenAI has decided to incorporate internet search functionality into ChatGPT instead of launching a separate search engine. What does this mean for the future of AI interacting with online content?
*Dr. Carter:* This is a significant evolution in how AI can serve users. By incorporating search capabilities directly into ChatGPT, users can get contextually relevant responses that are supported by real-time information from the internet. It allows for a more dynamic interaction and can lead to richer, more informative conversations.
*News Editor:* It’s interesting that they will provide links to sources. How important is source attribution in this context?
*Dr. Carter:* Source attribution is crucial. It not only enhances transparency, allowing users to verify information, but it also builds trust in AI-generated content. Users can follow up with additional questions, making the process interactive and iterative, which helps refine the information being sought.
*News Editor:* Currently, Google holds the lion’s share of online searches. How do you see this development impacting Google and its dominance?
*Dr. Carter:* With OpenAI and Microsoft integrating advanced AI into their search engines, we could see a shift in user preferences. Google is undoubtedly taking this seriously with its AI, “Gemini.” The landscape is becoming more competitive, and consumers may be drawn to AI-driven search tools that offer personalized and conversational interactions.
*News Editor:* Any thoughts on how the market of search engines might evolve in the wake of OpenAI’s announcement?
*Dr. Carter:* We’re likely to see a surge in innovation from both established companies and startups. As more players enter the field, competition will drive enhancements in AI capabilities. This could lead to search engines that not only retrieve information but also understand user intent more deeply, creating a more engaging user experience.
*News Editor:* Thank you, Dr. Carter. It’s evident that combining AI with search capabilities presents exciting possibilities for the future.
*Dr. Carter:* Absolutely, it’s an exciting time for both AI and internet search technology!
