Consumers spent $9.12 billion on online shopping in one day.Black Fridaythis year, according to Adobe, which tracks sales on retailers’ websites.
Adobe said total online sales for the day following Thanksgiving (i.e. Friday, November 25, 2022) were up 2.3% year over year, with electronics a major contributor, with its online sales up 221% compared to average single-day sales in October. Toys were another popular category with shoppers, up 285%, and exercise equipment, up 218%.
Many consumers adopted flexible payment plans on Black Friday as they continue to contend with rising prices and inflation. “Buy now, pay later” payments increased by 78% compared to last week, and “Buy now, pay later” revenues increased by 81% for the same period.
According to the “Adobe” report, which was published by many American media outlets and viewed by “Al Arabiya Net”, some of the most popular items this year included game consoles, drones, Apple laptops, electronic products from “Dyson” and electronic games such as “ Fortnite, Roblox, and more.
Shoppers on Black Friday also broke a record for mobile phone orders, with 48% of online sales going to smartphones, up 44% from last year.
The record spending comes on the heels of a strong day of Thanksgiving shopping last Thursday, when consumers spent an all-time high of $5.29 billion online, up 2.9% year-on-year, while shoppers usually spend regarding $2 billion. to $3 billion online daily, according to Adobe.
Many reports said that this data is a cause for optimism for retailers, as these numbers may be a promising indicator for the coming weeks, following early expectations for the holidays were pessimistic, and many retailers had talked regarding a stagnation in sales in late October and early November. Present.
