Electronic in Pakistan during the last five financial years by the Federal Government media And gave advertisements worth 16 billion six crore 81 lakh nine thousand 105 rupees to print media.
Senator Sarmad Ali had submitted a question in the Senate regarding the amount of advertisements given to print and electronic media during the last five years, which has been answered by the Federal Ministry of Information and Broadcasting.
According to the data collected by the Federal Ministry of Information and Broadcasting, Atta Tarar, the federal government gave 951 newspapers Rs.
According to the document obtained by Independent Urdu, among 951 newspapers, Jang Akhbar received the highest amount (Rs. 85,48,95,520), while Express got Rs. 70 crore 52 lakh 85 thousand 768 rupees were given to the newspaper in the form of advertisements.
According to the criteria for giving advertisements to newspapers, the Federal Ministry of Information reasoned that ‘under a broad-based comprehensive policy, when issuing advertisements to the national and regional press, transparently fair distribution of advertisements according to the specific requirements of sponsoring organizations. goes.’
According to the Ministry of Information, circulation, quality, presentation, value, regularity and popularity of publication are the important criteria for issuing advertisements.
A minimum circulation of 3,000 for dailies, 750 for weeklies and 250 for monthly newspapers has been set for obtaining government advertisements.
This section contains related reference points (Related Nodes field).
During the last five financial years, the federal government paid 6 billion 58 crore 14 lakh 86 thousand 250 rupees to 91 TV channels in the form of advertisements.
951 Details of advertisement amount paid to newspapers
Live the most money News 45 crore 51 lakh 52 thousand 215 rupees, while Dunya News got 40 crore 60 lakh 85 thousand 86 rupees and Sama News got 39 crore 59 lakh four thousand 85 rupees in the form of advertisements.
Asad Baig, head of MMFD, is of the opinion that giving advertising money to the media by the government is a way of keeping the media organizations dependent on the government.
Talking to Independent Urdu, Asad Baig said that ‘if the government wants the media not to be economically dependent on the government, it might have provided opportunities in the last 10 days so that the media might be economically independent.’
He further said that there has been a worldwide digital switchover and a similar transition has taken place in neighboring India, which has made the media there quite economically independent.
Details of the amount of advertisements given to the channels by the Federal Minister of Information and Broadcasting in the Senate
Asad Baig is of the opinion that it is not the media’s fault but the government’s fault that the government wants the media to depend on it.
Details of the amount of advertisements given to the channels by the Federal Minister of Information and Broadcasting in the Senate
He said that ‘the more media are advertised, the easier it will be to control the media.’
Fawad Chaudhry, who was the Federal Minister for Information and Broadcasting during the Pakistan Tehreek-e-Insaf government, is of the opinion that the business model of the news media in Pakistan is dependent on government advertisements.
Fawad Chaudhry said that ‘because these institutions depend on government advertisements, they compromise quickly.’
Regarding the editorial policy, the information minister said that ‘the one who gives money also controls the editorial policy.’
Fawad Chaudhry was of the opinion of the print media that its business model might not survive without government advertisements.
#basis #billions #advertisements #distributed #media
2024-07-19 10:20:03
