Fashion is brooding after sales weighed down by inflation. But the malaise is deeper. E-commerce, second hand and sustainability have destabilized it. It’s time for her to reconsider.
By Julien Bosseler
Pimkie, Camaïeu, Kookaï, Go Sport… In France, in recent weeks, a series of ready-to-wear brands have passed away or declared a serious pathology, including receivership. And in Belgium, how is the patient doing? Fashion has not seen any more resounding disappearances of well-known brands since Brantano and Camaïeu in 2020. And the indicators on the state of health of the sector are rather reassuring. From 207 bankruptcies in 2019, the clothing trade fell to 123 cases last year, according to Statbel. Job losses also remain moderate: 250 last year, compared to 710 in 2019 and even 1,148 in 2020 (surely an effect of the health crisis). As for the overall turnover of the clothing trade, it returned to and even exceeded its pre-covid level during the 2nd and 3rd quarters of 2022.
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