WorldTempus speaks with Vahe Vartzbed, CEO of HYT, about his direction for the independent watch brand.
Vahe Vartzbed joined HYT in August 2023. After more than a year at the helm of this small independent brand, he discusses his future plans for the brand with WorldTempus. On his wrist, he wears a watch from the newly launched T1 Millésimée capsule collection, revealed at Geneva Watch Days.
Encased in a 45mm titanium case – the smallest ever crafted by the brand – this watch showcases a striking purple dial, which Vartzbed has combined with a white strap for our nautical outings on the lake! With a vertically brushed dial, elegant numerals, and a faceted hour hand, this model is arguably the most understated watch produced by HYT to date. Nevertheless, the playful aspect remains prominent, featuring the renowned fluidic display that indicates the minutes in a glass capillary tube.
The capsule collection comprises three models: a titanium variant with a purple or green dial and a red gold and titanium model with a chocolate dial. Named T1 Millésimée, the ‘T’ stands for “Tradition,” while “Millésimée” refers to the designation indicating the year of production of an exceptional wine. Just as the production of these wines is seasonally limited, the release of HYT’s capsule collections will also be time-restricted, occurring on specific dates rather than in quantity. Additionally, if you are reading this article between September 2024 and April 2025, you may be in luck! Find out more in the video below.
Exclusive Interview with Vahe Vartzbed, CEO of HYT
Vahe Vartzbed joined HYT over a year ago, in August 2023. After more than 12 months at the helm of this small independent brand, he speaks to WorldTempus about his future plans for the brand. On his wrist, a watch from the latest T1 Millésimée capsule collection, which has just been launched at Geneva Watch Days.
Introduction to the T1 Millésimée Collection
Housed in a 45mm titanium case – the smallest ever made by the brand – this watch features an eye-catching purple dial, which Vartzbed paired with a white strap for our nautical adventures on the lake! With a vertical brushed dial, elegant numerals, and a faceted hour hand, this watch is arguably the most understated watch produced by HYT to date. However, the playful side is still very present, with the famous fluidic display indicating the minutes in a glass capillary tube.
Highlights of the T1 Millésimée Collection
The T1 Millésimée capsule collection includes three prominent models:
- Titanium version with purple dial
- Titanium version with green dial
- Red gold and titanium model with a chocolate dial
Inspiration Behind the Name
The collection is aptly named T1 Millésimée, with T standing for “Tradition” and “Millésimée” referencing the designation of the year of production of an exceptional wine. Just as the production of these wines is limited by the season, that of HYT’s capsule collections will be limited in time, with specific dates marked for release, rather than by quantity. If you are reading this article between September 2024 and April 2025, you might be in luck!
Vahe Vartzbed’s Vision for HYT
In this exclusive interview, Vartzbed emphasizes his commitment to advancing the brand’s identity. He envisages a future that melds innovative design with timeless craftsmanship, aiming to enhance the aesthetic appeal while retaining HYT’s unique mechanism and character.
Future Directions
Vartzbed is focused on fortifying the brand’s presence in the luxury watch market. Some key areas of concentration include:
- Leveraging technology for innovative watch functionality
- Expanding availability through strategic partnerships
- Enhancing customer engagement via exclusive experiences
Benefits of the HYT Approach
Vartzbed’s strategic approach fosters a strong community around the brand, ensuring that each timepiece is not just a product, but a part of its owner’s story. Here are the primary benefits of HYT’s approach:
- Uniqueness: Each piece is a rarity, offering exclusivity.
- Innovation: Cutting-edge technology with traditional watchmaking techniques.
- Emotional Connection: Watches designed to resonate personally with owners.
Insights from the Geneva Watch Days Launch
The launch of the T1 Millésimée at the Geneva Watch Days was a significant event for HYT, showcasing not just the watches but also the brand ethos. Attendees appreciated the fluidic display technology, witnessing firsthand how the time displays beautifully blend function with art.
First-hand Experience
Wearing the T1 Millésimée on our boat trip allowed for a personal touch with the collection. It drew attention from fellow watch enthusiasts, with discussions revolving around its innovative display and striking design.
The Future of Independent Watchmaking: The HYT Perspective
As an independent brand, HYT faces unique challenges and opportunities. Vartzbed’s approach involves cultivating partnerships with other creatives in the luxury space, promoting a collaborative environment that pushes the boundaries of watchmaking.
Case Studies of Successful Independent Brands
| Brand | Strategy | Outcome |
|---|---|---|
| Brand A | Limited Editions | Sustained Interest Dueto Scarcity |
| Brand B | Collaborative Designs | Expanded Audience and New Markets |
| Brand C | Diverse Functionality | Emphasized Innovation and Attracts Tech Enthusiasts |
Conclusion
With his vision, Vahe Vartzbed is steering HYT towards a promising future, merging tradition with innovation and creativity in the independent watchmaking industry.