On a steady rise, Apple shares break yet another NASDAQ record

2023-07-31 21:32:50

After hitting yet another record last week, Apple shares [$AAPL] continued their impressive rise, setting another milestone for the company.

After today’s NASDAQ close, the company’s stock is now valued at US$196,45 each (up 0.32%), raising the company’s market value to staggering $3.09 trillion.

There has been no significant announcement that appears to have driven this recent rally. However, the peak comes amid a period of growing speculation surrounding the “iPhones 15” that the company will launch soon.

The new record puts Apple firmly above the $3 trillion mark, an event that has held for quite some time. Last year, it is worth remembering, the company reached this milestone briefly, only surpassing it once more last June.

The company’s shares have proven incredibly resilient, continuing to rise even in the face of any problems with the production of the “iPhones 15 Pro” – something that, according to some rumors, seems to have already been resolved.

Just last week, the Bloomberg indicated that Apple may increase the prices of the “iPhones 15 Pro/15 Pro Max”, corroborating some rumors already circulated. Analyst Tim Long believes the models might be up to $200 more expensive than the current generation.

Fact is: as the launch of the new iPhones approaches, much is speculated regarding them; it remains to be seen whether the company will remain in its current position. We will, of course, continue to monitor everything closely.

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