2023-11-30 12:45:00
In France, 17.6 million households owned their main residence at the start of 2021, according to the Ministry of Ecology. The Albigensian startup Omedom is particularly aimed at them, but also at owners of second homes or even rental properties. It already has more than 3,000 users in just a few months, 40% of whom are first-time buyers, for a total of 400 million euros in assets under management.
Beforehand, customers of the young company Omedom, which launched the marketing of its service in January 2023, downloaded the eponymous mobile application to benefit from the platform designed by it. His promise? “ Be a financial management tool and not a rental management application », underlines its CEO and co-founder, Coline Sinquin.
This application allows you to bring together all the documents in a single space (various invoices, property titles, real estate loans, taxes, etc.), but above all it allows you to bring together all the financial flows, past and future, around a property, revenues and expenses. The startup has the necessary authorizations to integrate these financial flows. Furthermore, it is possible to share all this information and documents with a loved one.
“In 2019, my grandparents died and my mother, an only child, found herself drowning in administration to recover and maintain the family home she inherited. I spent a lot of time preparing an Excel table for him that brings together all the information. But above all, I realized that no solution existed for owners on which they might gather all the information regarding their property(ies),” says the entrepreneur.
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A new service for professionals
In view of this personal history, Omedom – co-founded by Coline Sinquin with Héloïse Médina, head of the development and cybersecurity teams – also wants to position itself as the facilitator in inheritance and succession operations involving real estate. “ Baby boomers own 75% of real estate assets in France, we will literally have a wave of properties to manage », comments the CEO.
With these arguments in mind, the duo of founders expects to win over 10,000 customers by June 2024. It is also counting on its presence at the next CES in Las Vegas, in the Occitanie delegation and as an exhibitor, to develop its notoriety and from then garner users. Omedom is also banking on the launch of its technological brick for professionals in recent days.
“The application is not intended to replace accountants or wealth management advisors. For example, real estate agents are interested in having a look at real estate that they do not have in their portfolio. The idea of the platform for professionals in contact with owners is that they can offer their clients and prospects the opportunity to share information regarding their real estate with them,” describes Coline Sinquin, who hopes to attract 300 professionals in the next 12 months. .
For just under 130 euros per month, a professional will be able to distribute 25 individual accesses to the Omedom application. Enough to guarantee new users for the startup. As for individuals, a monthly subscription of 3.99 euros is sufficient to benefit from the platform.
Recruit a data scientist
But the young company does not yet communicate its turnover. For good reason, it is in the middle of discussions with investors to raise two to four million euros in the coming weeks. It had already raised 187,000 euros in 2022, mainly from local business angels. This operation allowed him to expand his teams to seven employees, including three developers. The second round of funding should double its numbers.
“With this future operation, we are mainly seeking to internalize an R&D center. We have a lot of data and we want to be able to learn as much as possible from it to offer projections on various subjects to our users. We want to recruit a data analyst and also bring more ergonomics to the application,” plans the manager.
Omedom has clearly understood that the heart of its added value is nothing other than the mass of data it collects, a true barometer of the value of a company today. “ Even before the service was launched, we received buyout offers from the company because our data is attractive. Some wanted exclusivity of the service. However, having our name attached to that of a bank, a real estate network or an insurance company, we know that our company would not have the same impact », confides the CEO. Currently holding 66% of the capital, the entrepreneur does not intend to go below the 52% mark with the current capital opening.
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