2024-07-14 15:25:00
July 14, 2024 5:25 pm Thomas
As we have already analyzed, it is the second best-selling jersey in Ligue 1, following Paris Saint-Germain, which is more international and sells more than 1 million units per year, so logically it is related to football A precious brand relevant to the world. According to our estimates, Marseille’s Olympique shirt is worth around €35 million Increase its sponsors.
An OM jersey is worth around 35 million euros per year
More or less because this figure is an estimate and also depends on the club’s sporting performance, which can benefit from additional bonuses when it wins. Royalties are also dependent on sales of physical and digital spaces. The contract was signed with equipment manufacturer Puma in 2018 and was extended and upgraded in 2021 to run from 2023-2028. He brings nearly 25 million euros in revenue to the club every year.
Puma, the first sponsor of the Marseille Olympics
The sponsorship signed with local owners CMA CGM at the beginning of the 2023-2024 financial year is another of the highest quality sponsors working with OM and will earn the club €8 million per season. According to the latest news from L’Equipe, this deadline may soon be extended. and may be revalued. In addition, there are some less conspicuous brands, such as Boulanger, a group specializing in household appliances with an annual revenue of 1 million euros, Parions Sport, a French gambling company with an estimated annual revenue of 400,000 euros, and Rapper Jul’s.
Shirt sponsors impact turnover
Olympique de Marseille’s shirt sponsors together account for approximately half of the club’s total revenue from commercial partners.
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