2023-08-30 21:51:25
A few days before the draw for the UEFA Europa League groups, Olympique de Marseille unveils its third jersey for the 2023/2024 season.
Designed by Puma, the shirt marks the return of the orange color “present for the last time on the third shirt of the 2019/2020 season”.
In detail, the jersey is adorned with orange flames on a black background. “This motif echoes the burning passion that the people of Marseille can feel for their club. The mention “PEUPLE VOLCANIQUE” is also written on the back of the collar” add the equipment manufacturer and the Marseille club. A claim that accompanies the launch of this new jersey.
On social media, many fans are praising Puma’s promotional video while criticizing the design of the shirt.
The storytelling of OM’s third jersey
In Marseille, football is a real social vector, it’s a sport that is experienced in a completely different way. The whole city vibrates for Olympique de Marseille, lives to the rhythm of its matches, ignites with its performances and shares strong emotions. A deluge of feelings specific to a people who have always lived and loved their club, and forever.
But the volcanic people are also found outside the city walls. It is this continuous stream of lovers of the Olympique de Marseille which flows into the Marseille city like a burning cloud, ready to boil in the spans of the Orange Vélodrome. It is also to these people, sometimes living several hundred kilometers from the city but identifying with it, that Puma wanted to pay homage with this jersey.
The “VOLCANIC PEOPLE” is the incandescent fervor of the supporters who manifest themselves at the Orange Vélodrome, transforming it into a bubbling crater. These songs, these cries, these flags, these tifos and these tarpaulins which have become symbols of the popular conflagration at home, are also breaking out in the stadiums of France and Europe like a magma of support for the club and the players.
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“To reveal this jersey, PUMA launched an unprecedented campaign in which it wanted to personify the “VOLCANIC PEOPLE” through faces of the city. Around fifty artists, content creators, comedians and local actors donned this jersey and came to represent the Olympian people at the heart of the Orange Vélodrome. These are the supporters who had the first to unveil this jersey on their social networks, spreading it in the city like a lava flow. The VOLCANIC PEOPLE jersey revealed by the VOLCANIC PEOPLE. »
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