Olive oil likely to reach 150 dirhams per liter by 2025

Moroccan olive oil brands on a supermarket shelf in Casablanca. Credit: Le Desk

Olive oil is in danger of disappearing from Moroccan tables as the year comes to a close, due to its soaring prices and the ongoing drought threatening olive cultivation.

Recently, the price of olive oil has surged to a record high. With the olive harvest season near, prices are predicted to rise further because of the reduced production stemming from the current drought, which has adversely affected crops in regions expanded by the Green Morocco Plan in recent years from 680,000 to 1.25 million hectares.

In 2023, Morocco imposed restrictions on olive oil exports to stabilize consumer prices, a measure that will remain in effect until December 31, 2024.

However, over the past two years, the price of a liter of olive oil has reached as high as 100 dirhams (DH), even in the main production areas, compared to previous prices ranging from 30 to 50 DH. The resulting decline in yields and the price hike are severely affecting the sector, which employs nearly 200,000 people and occupies two-thirds of Morocco’s tree cultivation area.

In some regions, the price of a liter has climbed to 120 DH, leading to consumer discontent, and it may escalate to 150 DH per liter at the start of next year.

The Moroccan Interprofessional Olive Federation has called for discussions with the Ministry of Equipment and Water regarding urgent measures that extend beyond subsidies for nitrogen fertilizers, including enhancing access to irrigation water.

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Moroccan Olive Oil Crisis: Understanding the Rising Prices and Impacts

Olive oil

Moroccan olive oil brands on a supermarket shelf in Casablanca. Credit: Le Desk

The Rising Cost of Olive Oil in Morocco

Olive oil is at risk of disappearing from Moroccan tables towards the end of the year due to its high price and the persistent drought that threatens olive growing. The recent spike in prices has left many consumers disheartened and anxious for the future.

Current Price Trends

The price of olive oil has reached record highs, with some regions reporting prices as high as 120 dirhams (DH) per liter. In comparison, prices used to range from 30 to 50 DH. With predictions that prices could hit 150 DH per liter early next year, the situation looks grim for both consumers and producers alike.

Why the Prices Are Increasing

  • Drought Impact: Ongoing drought conditions have severely affected olive crop yields, exacerbating the price surge.
  • Export Restrictions: To stabilize consumer prices, Morocco has imposed restrictions on olive oil exports until December 31, 2024.
  • Production Area Expansion: The Green Morocco Plan initially expanded olive cultivation from 680,000 to 1.25 million hectares, yet the adverse weather conditions have thwarted these efforts.

Economic Impact on Olive Oil Sector

The olive oil sector is vital to Morocco’s economy, employing nearly 200,000 individuals and representing two-thirds of the nation’s tree-growing area. The soaring prices coupled with the decrease in production are causing considerable stress on the workforce and the agricultural landscape.

Implications for Farmers and Workers

As production yields drop, farmers face not only reduced incomes but also the challenge of maintaining cultivation amidst increasing operational costs.

Consumer Reactions and Adaptations

In light of the crisis, many consumers are finding it challenging to purchase olive oil. For households that rely on olive oil for cooking and other culinary uses, this change could mean significant shifts in dietary habits.

Alternatives and Adaptations

  • Exploring Alternatives: Consumers may turn to other oils, such as sunflower or canola oil, to meet their cooking needs.
  • Local Markets: Increasing engagement with local farmers’ markets could help consumers find better deals on olive oil directly from producers.
  • Reduced Usage: Families may choose to reduce their olive oil consumption, redistributing their resources to quality over quantity.

Potential Solutions for the Olive Oil Crisis

To combat the ongoing crisis, various solutions are being proposed by stakeholders in the olive oil market.

Recommendations from the Olive Federation

The Moroccan Interprofessional Olive Federation is advocating for immediate discussions with the Ministry of Equipment and Water to explore measures beyond just subsidies.

  • Irrigation Access: Improved access to irrigation water is crucial for maintaining olive crop health.
  • Fertilization Programs: Innovative fertilization programs can help maximize crop yields in limited water conditions.
  • Research and Development: Investing in agricultural research could promote drought-resistant olive varieties.

The Health Benefits of Olive Oil

Despite the current crisis, it’s essential to remember the health benefits of incorporating olive oil into daily diets:

  • Heart Health: Rich in monounsaturated fatty acids, olive oil contributes to cardiovascular health.
  • Antioxidants: It contains powerful antioxidants, which help fight inflammation and reduce the risk of chronic diseases.
  • Versatile Usage: Olive oil can be used in a variety of culinary applications, from dressings to cooking oils.
Health Benefits Details
Heart Health Supports healthy cholesterol levels and reduces heart disease risk.
Rich in Antioxidants Helps mitigate oxidative stress in the body.
Anti-Inflammatory Contains oleocanthal, which has anti-inflammatory properties.

Final Thoughts

The current olive oil crisis in Morocco poses multifaceted challenges affecting consumers, producers, and the economy. Stakeholders must unite to address these issues for a sustainable future. As the production landscape evolves, equitable solutions are paramount to support both the agricultural community and the consumers who rely on this key staple.

©️ Copyright Pulse Media. All rights reserved.
Reproduction and distribution prohibited (photocopies, intranet, web, messaging, newsletters, monitoring tools) without written permission.

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