José Manuel Carbonell, financial vice president of Olímpicarevealed in La W that they hope that in the third quarter of this year they will be able to open at least 400 new stores that will create low-cost or ‘hard-discount’ stores, in the vast majority of the country’s municipalities.
For this, they will hire some suppliers and collaborators of Justo & Bueno, which went into liquidation on August 4, since Olímpica “She was invited by some private capital funds so that we could accompany them in a new venture, taking into account that unfortunately the operation at Justo & Bueno was not viable and that is not good for the wholesale business that we are in”.
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“We have contacted the owners of the premises on the one hand and suppliers on the other, the vast majority of which are small and medium-sized, to see if we could operate a network of stores, with a new lease contract (…) and also to link a number of collaborators”, he asserted in The W.
In the initial stores they expect to have 2,300 direct collaborators, and 10,000 people in total would benefit from this new business.
How will it work?
Carbonell pointed out that “hard discount stores have the development of their own brands as an emphasis of the assortment. On the other hand, the number of references is quite small, but for our part we are thinking of having between 700 and 1,000 references. In products, mainly composed of dairy, household cleaning, personal cleaning, grains, oil, etc. And the sales area between 280 and 300 meters”.
Namely, “high quality products at very affordable prices”.
Regarding logistics, he said that it is also different because in the ‘hard discounts’ they are dispatched every day. “The key is to have a route AND optimize it with artificial intelligence so that the truck that dispatches as many products as possible arrives directly at those businesses and places them on the shelf.”
What will the name be?
In this regard, Carbonell assured that the new company will have a new name, which is already defined and will be announced soon. “A fresh, cheerful and close brand”.
The initial investment announced at the time is 60 million dollars, but it will surely grow significantly. “We hope that this bet will be successful over time”, he stated and added that he expects to quickly break even.
Let us remember that Olímpica as a supermarket chain, which it has 400 points of sale and it should have 10 more openings this year, it continues.
Whereby “they can contribute to generating more dynamism in the market”in the middle of independent businesses.
Listen to the full interview below:
Olímpica director reveals what the 400 new discount stores will look like
21:19
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