Breaking the Brand: DWS Marketing Welcomes a New Chief Brand Officer
Hold onto your stationery, ladies and gentlemen, because DWS-Marketing has just made a move that’s as bold as my Aunt Doris trying the hula hoop at her 80th birthday party! They’ve appointed Oli Saunders as their new Chief Brand Officer. Yes, you heard right—this is a big deal. You might say he’s about to take the brand reins and gallop away into the sunset of global management. Hopefully, it’s not more of a trot!
So what’s the plan, Oli? According to Sebastian Krämer-Bach, the Global Head honcho of Communications, Brand & CSR, Oli’s got a wicked arsenal of skills—capital markets, digital marketing, and brand building—fingers crossed he doesn’t also have a background in balloon animals. No one needs that kind of distraction during the rebranding process!
Let’s talk a bit about Saunder’s resume, which is about as packed as a clown car! With over eleven years at Deutsche Bank under his belt, where he directed their alpha capture and data sales platform, it’s safe to say the man knows his numbers. Want proof? Just look at those suits he wears—those aren’t just for show; they’ve got spreadsheets tucked inside!
Post-Deutsche Bank, he had a stint as Chief Product Officer at Omnicom’s own Adylic—sounds fancy, doesn’t it? Then he became the Global Head of Addressable Solutions at WPP’s media network. Talk about a title that sounds like it should come with a cape! Seriously, these are the types of roles that make you wonder if we’re even seeing real people or just high-flying avatars in suits!
Saunders stated, “I am very pleased to be joining a first-class international asset manager.” And why wouldn’t he be? It’s a remarkable opportunity—a bit like finding a tenner in an old pair of jeans! His mission? To take DWS’s brand from London and expand it worldwide, which, judging by the size of his business card, seems like a tall order. But if anyone can do it, his experience suggests he can at least make a good attempt without tripping over the brand’s own web address!
So, keep an eye on DWS Marketing as they revamp their image. It promises to be lively, maybe even a bit rowdy. Oli might just turn the brand into a rockstar—or at the very least, a solid opening act at Brandapalooza! Here’s to hoping he transforms it from ‘sleeping giant’ into ‘awakened lion’—without any tail-related accidents along the way!
If you’d like to know more about the shenanigans at DWS, check out their official site: www.dws.com
| Ernst Trestl
| 07.11.2024
The DWS-Marketing has officially appointed Oli Saunders as the new Chief Brand Officer. In this newly established role, Saunders will take the helm of global oversight for the company’s diverse family of brands. Operating from the corporate hub in London, he and his dedicated team will strategically expand and fortify the global presence of DWS brands. Sebastian Krämer-Bach, the Global Head of Communications, Brand & CSR at DWS, expressed enthusiasm about Saunders’ appointment, stating that he will leverage DWS’ global PR and marketing assets effectively as he embarks on this journey.
Sebastian Krämer-Bach emphasized the significance of the decision: “With his extensive expertise in capital markets, combined with a proven success record in digital marketing and brand development, Oli Saunders is poised to create a truly global DWS brand presence that flourishes both digitally and in traditional media.”
“I am incredibly excited to join such a prestigious international asset management firm. This role represents a remarkable opportunity to utilize my experience from both advertising and financial sectors to enhance the DWS brand and propel its further development, which will ultimately drive our growth,” remarked Oli Saunders on his new responsibilities.
Saunders brings to the table over eleven years of valuable experience with Deutsche Bank, where he served as a director managing the Frankfurt-based institution’s alpha capture and data sales platform until 2018. Additionally, he has elevated advertising companies with his in-depth understanding of data. From 2018 to 2020, he was the Chief Product Officer at Omnicom’s Adylic, subsequently transitioning to Wavemaker. Most recently, he held the position of Global Head of Addressable Solutions within WPP’s extensive media network.
**Interview: Insights on DWS’s New Chief Brand Officer, Oli Saunders**
**Ernst Trestl**: Today, I’m joined by DWS’s newly appointed Chief Brand Officer, Oli Saunders. Welcome, Oli! Congratulations on your new role—how does it feel to be at the helm of DWS-Marketing during such an exciting time?
**Oli Saunders**: Thank you, Ernst! It feels fantastic. Joining a first-class international asset manager like DWS is an incredible opportunity, and I’m eager to bring fresh ideas to the table.
**Ernst**: You’ve had quite a journey, from leading capital markets at Deutsche Bank to roles at Omnicom and WPP. How do these experiences shape your vision for DWS’s brand?
**Oli**: Each of those roles has taught me valuable lessons in understanding client needs and navigating the complexities of the market. At DWS, I’m looking to leverage this expertise to enhance our brand presence globally and connect with a wider audience.
**Ernst**: You mentioned expanding DWS’s brand from London to the international stage. Can you share any specific strategies you have in mind for this global push?
**Oli**: Absolutely! I plan to focus on digital marketing and innovative brand building techniques. We’ll be utilizing data analytics to tailor our messaging more effectively across different regions, ensuring that we resonate with each market’s unique characteristics.
**Ernst**: With a background like yours, it sounds like you’re ready for this challenge. But it must also come with a fair bit of pressure. How do you plan to tackle such high expectations?
**Oli**: I believe in setting realistic goals and breaking them down into manageable milestones. Success in branding is a marathon, not a sprint. Collaboration with the team will be essential, and I’m excited to inspire everyone to push boundaries while also maintaining a clear focus on our objectives.
**Ernst**: Love that approach! A marathon mentality sounds right on track for building a lasting brand. So, if you were to describe DWS’s brand vision in three words, what would they be?
**Oli**: Dynamic, trustworthy, and innovative. We aim to be a brand that not only protects client interests but also challenges norms and constantly evolves to meet market demands.
**Ernst**: Well, it sounds like exciting times for DWS. We’ll definitely keep our eyes peeled for your transformation efforts. Any final thoughts for our readers who are curious about DWS’s future?
**Oli**: Just stay tuned! We’re gearing up for some lively changes that I believe will turn DWS from a perceived ‘sleeping giant’ into a vibrant player in the market. I appreciate everyone’s support as we embark on this journey!
**Ernst**: Thank you, Oli, and good luck! We’re all looking forward to seeing the fresh branding strategies you implement at DWS-Marketing.
**Oli**: Thank you, Ernst! Excited for what’s to come!
