2023-07-18 15:20:00
Samsung has debuted a new campaign to promote its new generation of televisions. Made in partnership with the Leo Burnett Tailor Made agency, the material highlights the qualities of the Neo QLED 4K Smart TVs, in addition to highlighting the arrival of an unprecedented model, the OLED 4K S90C, the brand’s first with OLED technology in Brazil.
The promotional action carries the motto “The certainty of the best choice, only Samsung has”, and focuses on highlighting the unique advantages of the company’s television lines. The material will be displayed in various means of communication, including the brand’s virtual platforms, external media and open and paid television. Check out the campaign video:
The campaign will continue throughout this year with post-launch content, whose objective will be to highlight other advantages of Samsung’s OLED TV, such as its high contrast, ultra-thin design and gamer appeal with its 144 Hz refresh rate.
Industry influencers, including Leon and Nilce (Coisa de Nerd), Lully Lucky and Rolandinho and Bruno Bock (Pipocando), will also participate in the campaign.
Available in 55-inch and 65-inch cutouts, the 4K OLED S90C debuted in Brazil as a lineup of televisions to rival LG’s OLED C3. Although the size options are limited on Samsung’s side, the South Korean manufacturer guarantees exclusive technologies that promise an even more immersive experience.
The 4K OLED S90C is equipped with panels that reach a refresh rate of 144Hz and support for AMD FreeSync Premium Pro technology, a frame compensation and artifact reduction feature that should appeal to moviegoers and gamers alike. Image quality is optimized by the unique Neural Quantum 4K processor with Artificial Intelligence.
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