2024-11-01 20:12:00
The oral care market in Brazil has experienced solid growth in recent years and according to data from Statista, revenue from oral hygiene market is expected to grow around 11.99% per year until 2029, reaching US$1.18 billion in market size. Within this context, oiwhite seeks to bring innovation and launches flavored tooth whitening strips, peroxide-free, vegan, residue-free and without animal testing.
Founded by Swiss entrepreneurs David W. and Luca E., oiwhite is a national company that emerged in 2023 from the founders’ vision that there was a gap in the Brazilian market: effective teeth whitening solutions were mostly limited to the clinical environment, where procedures tend to be expensive and inaccessible to a large part of the population. After interviews with more than 300 dentists and consumers, David and Luca identified this opportunity and developed the formula for teeth whitening strips in conjunction with dentists so that people can safely whiten their teeth in the comfort of their homes.
The oiwhite teeth whitening strips were approved by the National Health Surveillance Agency (Anvisa) and aim to offer results in seven days. This product marks oiwhite’s entry into the oral hygiene market, with plans to expand its portfolio with other solutions in the coming months.
The oral hygiene market in Brazil presents a growth projection significant, with an increase in the population’s awareness of oral health and the search for dental improvements and improved aesthetics. Despite challenges, such as position 124 out of 190 countries in terms of ease of doing businessBrazil stands out as a promising market for innovations. The search for products that combine aesthetic self-care and sustainability has intensified, especially among millennials and Generation Z, who prioritize brands committed to responsible social and environmental practices.
The founders of oiwhite identified an opportunity when they saw demand for affordable teeth whitening products outside of the clinical setting. They emphasize the importance of creating solutions that can be used at home, aiming not only for effectiveness but also for a pleasant user experience.
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#Oiwhite #invests #innovation #oral #hygiene #market
**Interview with David W. and Luca E., Co-founders of oiwhite**
**Interviewer:** Thank you both for joining us today. Your brand, oiwhite, has been generating quite a buzz in the Brazilian oral care market. Can you start by telling us what inspired you to create flavored whitening strips and how you identified this gap in the market?
**David W.:** Absolutely! We recognized that effective teeth whitening options were largely confined to clinical settings, which often come with a hefty price tag. After speaking with over 300 dentists and potential customers, we understood that many people wanted an accessible and effective whitening solution that they could use at home. We wanted to create a product that not only addressed this need but also aligned with modern consumer preferences for healthier and cruelty-free products.
**Luca E.:** Right, and it was equally important for us to provide an innovative alternative. Our flavored whitening strips are peroxide-free, vegan, and residue-free, which makes them much gentler on the enamel compared to traditional options. We truly believe in offering a solution that is not only effective but safe and enjoyable to use.
**Interviewer:** That sounds fantastic! What challenges did you face when developing these strips, especially in terms of formulation and marketing them in a competitive market?
**David W.:** One of the biggest challenges was collaborating with dentists to ensure that our product offered real efficacy while being safe for at-home use. We conducted rigorous testing and refinement of our formula to achieve the right balance.
**Luca E.:** From a marketing perspective, we had to educate consumers on the benefits of our product compared to other whitening methods and reinforce the idea that a vegan, non-residue option can be just as effective. However, the response has been encouraging, and we’re seeing a growing awareness for ethical and innovative personal care products.
**Interviewer:** Given the projected growth of the oral care market in Brazil, how do you envision oiwhite’s role in that landscape over the next few years?
**Luca E.:** We see ourselves as pioneers in transforming at-home teeth whitening. With our ongoing commitment to quality and innovation, we aim to expand our product range while maintaining our core principles of safety and sustainability. We hope to contribute significantly to the evolving oral care market in Brazil—making beautiful smiles accessible to everyone.
**David W.:** And as we grow, we are also committed to listening to our customers and continuing to evolve our offerings based on their needs. The possibilities are exciting, and we are ready to take on the challenge!
**Interviewer:** Thank you, David and Luca, for sharing your insights with us. It’s inspiring to see how you’re making a difference in the oral care industry. We wish you all the best with oiwhite!
**David W. & Luca E.:** Thank you! We appreciate your support.
